Senior Field Marketing Manager, Events

Responsibilities

• Own the strategy, planning, and execution of Harness' North America regional field marketing event portfolio, aligning investments with revenue goals, product launches, and regional go-to-market priorities.
• Build scalable event playbooks and operational frameworks that support multiple regions, product lines, and future organizational growth.
• Evaluate sponsorship opportunities and recommend event investments based on audience fit, pipeline potential, executive engagement, and business impact.
• Develop engagement strategies before, during, and after events to maximize interactions with high-value prospects and customers.
• Manage end-to-end event execution, including budget management, vendors, staffing, creative, production, logistics, and onsite operations, while ensuring a consistent and differentiated Harness brand experience.
• Track KPIs across engagement, pipeline, revenue influence, and ROI, using performance data and attendee insights to optimize event investments.
• Develop post-event recommendations that influence future investments, optimize performance, and improve overall event strategy

Requirements

• Experience: 5+ years of experience in B2B SaaS field marketing, strategic events, or integrated marketing, with a strong focus supporting enterprise sales organizations.
• Strategy: Proven success developing and executing integrated field marketing and event strategies that drive measurable pipeline, revenue, executive engagement, and brand awareness.
• Cross Functional Engagement: Experience developing strong relationships with Sales counterparts and partnering cross-functionally with Demand Generation and Product Marketing to execute go-to-market initiatives.
• Project Management: Exceptional organizational and project management skills, with the ability to manage multiple complex, high-impact programs simultaneously.
• Analytics: Strong experience using performance metrics and insights to optimize marketing investments, measure ROI, and inform strategic decisions.
• Event Management: Experience managing marketing budgets, agency relationships, vendors, and event production from planning through execution.
• Communication: Outstanding presentation and stakeholder engagement skills, with the ability to collaborate effectively with executives, customers, and external partners.
• Travel + Pace: Comfortable thriving in a fast-paced, high-growth environment with evolving priorities and a bias toward action. Ability and willingness to travel 25-30% of the time for on-site event management.
• Work Location: Remote or Hybrid within the West Coast of the U.S.

Benefits

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement