Senior Field Marketing Manager

Coos County, OR (Remote)

$126K/yr – $160K/yrSenior Level7+ years expFull time

Posted 5 months ago

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Job Summary

Drive field marketing initiatives that generate demand and build the sales pipeline across Avaya’s markets.

  • Must-have: 7–10 years in B2B marketing, demand generation, or field marketing with proven pipeline impact.
  • Standout: Strong cross-functional collaboration with sales, channel partners, and product/marketing teams.

Job Description

Drive field marketing programs that generate demand and accelerate the sales pipeline for Avaya, collaborating with sales and partners to close opportunities.

  • Develop and execute field marketing programs that generate demand and accelerate sales pipeline.
  • Partner closely with sales leaders and account teams to identify pipeline gaps and deploy targeted marketing initiatives.
  • Plan and manage integrated campaigns including digital marketing, webinars, ABM, and field events.
  • Track and report campaign performance, pipeline contribution, and ROI.
  • Adapt and execute global marketing initiatives to align with local market opportunities and customer needs.
  • Deliver multi-channel campaigns designed to drive engagement across priority industry verticals.
  • Support strategic accounts with targeted account-based marketing initiatives.
  • Develop joint marketing programs with channel partners, distributors, and system integrators.
  • Manage co-funded partner marketing activities and track performance outcomes.
  • Enable partners with messaging, campaign tools, and marketing support.

Requirements

  • 7–10 years of experience in B2B marketing, demand generation, or field marketing roles.
  • Bachelor’s degree or equivalent combination of education and experience.
  • Proven ability to develop and execute integrated marketing programs that drive pipeline and support revenue growth.
  • Strong collaboration skills with sales teams and cross-functional stakeholders.

Preferred

  • Experience in Unified Communications, Contact Center technologies, or Cloud transformation solutions
  • Familiarity with CRM and marketing automation platforms such as Salesforce.
  • Experience supporting multiple markets or regions.

Benefits

  • performance-related bonus + benefits.

Avaya

At Avaya, we give our customers the freedom to take their business in the directions that benefit them most. We provide the paths for both customers and their employees where every moment big and small can drive in the moment, memorable experiences. The journey is theirs at the pace that makes sense for them with the innovation without disruption they need now and the solutions they can invest in the future.

Founded in 2002
Morristown, New Jersey, USA
11K employees (400 in marketing)