Responsibilities

• Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategies to consumer insights, business performance metrics, competitive trends, and local market opportunities.
• Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
• Partner with Commercial Sales and regional leadership to identify growth opportunities and optimize advertising and promotion (A&P) investments to maximize return on investment.
• Drive continuous improvement of planning, reporting, budget management, and execution processes to increase efficiency, transparency, and consistency.
• Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs.
• Provide oversight of priority initiatives, monitoring performance, market readiness, and execution quality while identifying opportunities for improvement.
• Establish clear objectives, timelines, accountability measures, and post-program learning processes to strengthen execution across markets.
• Lead planning and oversight of strategic partnerships, sponsorships, and experiential programs that connect brand assets with local consumer engagement opportunities.
• Guide execution of major trade events and sponsorship activations within focus markets.
• Evaluate sponsorship effectiveness through detailed recaps, measuring execution quality, commercial impact, and future opportunities.

Requirements

• Bachelor’s degree highly preferred.
• 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
• Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results.
• Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
• Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.