Responsibilities

• Develop and execute retail engagement strategies that drive sales growth, consumer engagement, and retail excellence.
• Translate national brand initiatives into effective regional and local market execution plans.
• Identify market opportunities, consumer trends, and performance gaps to inform strategic recommendations.
• Partner with clients, bottlers, and internal teams to ensure successful implementation of retail programs and initiatives.
• Evaluate program effectiveness and recommend enhancements that improve business outcomes and execution quality.
• Support long-term growth initiatives by identifying opportunities to strengthen retail performance and customer engagement.
• Lead, coach, and develop retail engagement teams across multiple markets.
• Create and implement training programs that improve field capabilities, execution consistency, and overall team effectiveness.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Support leadership development and succession planning initiatives.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 10+ years of experience in retail engagement, retail marketing, customer marketing, field marketing, shopper marketing, sales, or related commercial leadership functions.
• Experience within beverage alcohol, consumer packaged goods (CPG), retail marketing, customer marketing, field marketing, retail activation, or commercial execution environments.
• Proven experience leading cross-functional teams and large-scale retail execution programs.
• Strong understanding of retail operations, consumer behavior, customer engagement, and field execution strategies.
• Demonstrated success developing and leading high-performing teams.
• Strong analytical, strategic planning, financial management, and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Ability to influence and collaborate with clients, customers, field teams, and senior leadership.
• Experience managing multiple priorities in a fast-paced, growth-oriented environment.

Preferred

• MBA or other advanced degree.
• Experience working with beverage, CPG, retail, or customer-focused brands.
• Experience leading Train-the-Trainer or field capability development programs.
• Strong background in performance management, business planning, and operational leadership.
• Proven ability to develop long-term growth strategies and drive measurable commercial results.
• Agency, bottler, distributor, experiential marketing, or field marketing experience preferred.

Benefits

• Unlimited Paid Time Off
• Medical, Dental, and Vision Coverage
• Professional Development Opportunities
• Career Growth & Leadership Development
• Flexible Remote Work Environment
• Collaborative and Inclusive Culture