Field Marketing Specialist

USA (Remote)

$98K/yr – $147K/yrMid Level3+ years expFull time

Posted 22 hrs ago

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Job Summary

Owns end-to-end adoption and execution of marketing programs for target accounts, coordinating training, materials development, analytics, and field engagement across regions.

  • Leads cross-functional program implementation and tracking
  • Delivers insights to Marketing and Sales teams

Job Description

Responsibilities

  • Works with Therapy Development Specialists to understand predetermined target list of accounts.
  • Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow up for specific marketing programs to the selected target list of accounts
  • Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include, program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings
  • Tracks and reports standardized program metrics to Marketing.
  • Develops and maintains relationships with HCPs and key practice or office staff.
  • Serves as a Marketing ambassador within the Area/Region assigned and assists with supporting local programs such as product launches, trade shows, and other HCP engagement events.
  • Assists with creation of marketing materials for upcoming program launch.
  • Tests new program materials and provides feedback to Marketing team.
  • Gathers and reports customer intelligence to Marketing and Sales teams.
  • Applies analytics and strategy to the role and to each account by being metric-driven and by drawing insight from complex marketing data.

Requirements

  • BA or BS degree
  • 3+ years of medical tech experience with proven success
  • Entry level field marketing skills required
  • Reporting, strategic planning and project management skills at account, regional and national level
  • Strong business acumen and analytical skills
  • Knowledge of current and new healthcare industry trends, technologies, competitors and in the market
  • Pro-active; high-performance and results orientation
  • Personifies Coloplast Mission, Values and Vision as well as Coloplast Leadership Principals
  • Willingness and ability to travel 40-50%.

Benefits

  • Health and Wellness:   Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
  • Financial Security:   A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
  • Work-Life Balance:   Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
  • Professional Development:   Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
  • Recognition and Rewards:   Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
  • Community and Culture:   A supportive work environment where everyone feels valued, and has a sense of belonging.   Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
  • Competitive Compensation: The compensation range for this position is $98,019 - $147,029. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Headcount Trend

Current headcount: ~12

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