Responsibilities

• Set the strategy and concept for individual events — mood boards, decks, layouts, décor, spatial planning — then produce them yourself, concept through strike.
• Produce Babylist's signature Registry Weekend events in New York and lead partner-sponsored showroom experiences, from 15-person influencer gatherings to 500+ person multi-programming events.
• Turn concepts and approved briefs into real production plans, timelines, and workbacks, and lead the planning meetings that keep internal teams and vendors aligned.
• Source and manage production vendors — rentals, florals, fabrication, AV, photography, signage, catering — and oversee logistics from delivery through installation and breakdown.
• Run load-in, show, and strike onsite, owning the run of show and troubleshooting in real time.
• Wrap up production post-event, document learnings, and feed them into Babylist's internal recap process and the next event's planning.
• Keep a rolling calendar moving — often conceiving the next quarter's Registry Weekend while still executing the current one

Requirements

• Comfortable leading strategy, concepting, and production of an event, start to finish — this isn't a role where someone else hands you the concept.
• Deeply plugged into the brand activation + experiential world — you know what the coolest brand activations out there look like, you know what's trending, and you have impeccable taste to bring it to life.
• Able to originate the concept yourself — you can build a mood board and a full concept deck from scratch, not just execute someone else's vision.
• Track record producing design-driven brand experiences and pop-ups — you know the process of turning a brief into a full-blown event, from décor to negotiating with vendors to custom fabrication.
• Able to run large and small-scale event productions — you feel just as comfortable executing a 500+ person event at the Babylist Showroom as back-to-back 10–15 person influencer gatherings on consecutive weekends.
• Comfortable holding several events at overlapping stages at once — one in planning, one in production, one in recap — without dropping a thread.
• Experienced building and managing vendor budgets (catering, rentals, florals, fabrication, AV, photography) and keeping production on time and on budget.
• You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.