Babylist

Brand

Glassdoor4.0

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Babylist insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2011

Headquarters

Emeryville, California

Employees

201-500

45.4% growth last 12mo

Marketing team

96

9% of company

23 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 45.4% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+45.4%

Last funding round

50 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

11.5M

Month over month-6.7%

Quarter over quarter-10.1%

Top sourceDirect (71.4%)

Traffic source mix

Direct

71.4%

Search

21.2%

Referral

4.6%

Social

1.8%

Paid referral

0.7%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

79 competitor sites

Search traffic: 239.8K organic clicks / 52.4K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-59,346

Ad budget per month

$185.2K

Average search rank

48

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

47.3K

12-mo growth

+43.6%

Monthly growth

+2%

Job openings

Shows open jobs, growth, and role changes.

Main result

23 open jobs

Open jobs trend: -0.1%

Trend

2023-05-01 -> 2025-11-01

Open jobs growth

-0.1%

Biggest role change

marketing: +2%

Latest open role

Vice President of Customer Support & Revenue Cycle Management

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.4 years.

Founder or CEO

Saved founder and CEO profiles.

Natalie Gordon

Marketing team size

Shows saved marketing team size.

96

9% of the company • 23 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 96.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4 / 5

Work-life balance

3.8 / 5

Culture

4.1 / 5

Diversity & inclusion

3.9 / 5

Recommend to a friend

72%

Positive business outlook

76%

Funding

Shows saved funding data.

Total funding

$40.7M

Last raise

Series C

4 years ago

Funding details

Amount raised

$40.7M

Last round

Series C

Last fundraise

4 years ago

News

Shows saved company news.

PlantBaby: Seed Funding Raised At $20 Million Valuation

Feb 6, 2025 • Pulse 2.0

PlantBaby Closes Seed Financing Round

Feb 5, 2025 • citybiz

PlantBaby Closes Seed Financing Round

Feb 4, 2025 • FinSMEs

Marketing leadership

Shows saved marketing leaders.

Aimee Bidlack

Director Brand Marketing, PR + Social

Elizabeth Martin

Elizabeth Martin

Director of Lifecycle Marketing

Lauren Diener

Director, Brand Partnerships

Karen Reardanz

Director, Editorial & Brand

Tonya Baker

Director, Brand and Visual Design