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Babylist

Brand

4.0

Salaries

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People

Marketing leadership

Molly Goodson
Molly Goodson
VP, Brand & Media
At the company for 3 years 3 months
Ashley Malone
Ashley Malone
VP of Growth Marketing
At the company for 4 years 3 months
Crystal Babich
Crystal Babich
Associate Director, Performance Marketing
At the company for 8 years 8 months
Aimee Bidlack
Aimee Bidlack
Director Brand Marketing, PR + Social
At the company for 2 years 5 months

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Headcount +45.4% year over year

Funding

Total funding

$40.7M

Last raise

$4.5M

Series C, 4 years ago

Funding history

Feb 2025

Seed Round PlantBaby · $4.5M

Nov 2021

Series C Babylist · $40M

Feb 2018

Venture Round Babylist

Jun 2013

Seed Round Babylist · $650K

Jul 2012

Seed Round Babylist

Audience

Monthly website visitors
11.5M
Month over month-6.7%
Quarter over quarter-10.1%
Top sourceDirect (71.4%)
Ad budget per month$185.2K
Average search rank48
Traffic source mix
Direct
71.4%
Search
21.2%
Referral
4.6%
Social
1.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

47.3K

12-mo growth

+43.6%

Monthly growth

+2%

News

Links

www.babylist.comLinkedInCrunchbaseX (Twitter)
Glassdoor