AI Experience Marketing Manager

Responsibilities

• Develop positioning and messaging for Ryzen AI and Radeon that connect product capabilities to user needs and clearly communicate the value of local AI.
• Partner with product and engineering teams to identify and prioritize compelling AI applications and workflows for creators, gamers, enthusiasts, and everyday PC users.
• Lead marketing requirements, storytelling, and execution for demonstrations used at product launches, industry events, media briefings, partner engagements, and in digital campaigns.
• Collaborate with independent software vendors, developers, and ecosystem partners to showcase applications and experiences enabled or accelerated by AMD platforms.
• Own AI experience messaging and deliverables within integrated launch plans, coordinating with Ryzen, Radeon, regional, channel, and corporate marketing teams.
• Develop briefs, presentations, videos, web content, use-case stories, and sales enablement materials that make complex technology accessible and engaging.
• Equip OEM, retail, channel, and sales teams with clear messaging and practical demonstrations that help customers evaluate AI PC experiences.
• Work with technical and legal stakeholders to validate demonstrations, performance statements, compatibility details, and customer benefit claims.
• Track audience engagement, demo effectiveness, partner participation, and campaign performance to refine messaging and guide future investments.
• Monitor developments in AI applications, PC computing, graphics, and customer behavior to identify new storytelling and partnership opportunities.

Requirements

• Experience in product marketing, technical marketing, ecosystem marketing, or experience marketing within PC hardware, software, gaming, or related technology markets.
• Demonstrated ability to translate complex technical concepts into clear positioning, compelling customer stories, and practical use cases.
• Working knowledge of AI PC technologies, including the roles of CPUs, GPUs, and NPUs, and the tradeoffs between local and cloud AI.
• Experience delivering product launches, demonstrations, integrated campaigns, or partner marketing programs.
• Strong writing, presentation, and creative briefing skills, with experience communicating to technical and nontechnical audiences.
• Proven ability to manage multiple projects, agencies, and stakeholders in a fast-moving environment.
• Experience collaborating across product management, engineering, business development, sales, and marketing.

Preferred

• Bachelor’s degree in marketing, business, communications, computer science, engineering, or a related field preferred, or equivalent practical experience.