Experiential Director

Responsibilities

• Experiential Strategy & Execution: Set the vision and lead planning and execution for all experiential marketing initiatives, including: Trade shows, Brand activations, Wellness events, Retail partner events, Influencer experiences, VIP customer events, VIP custom boxes, Company and VIP merchandise
• Develop event strategies aligned with business goals, marketing objectives, and customer acquisition targets.
• Ensure brand consistency across all experiential touchpoints.
• Build scalable experiential programs that support national growth initiatives.
• Project & Program Management: Own end-to-end project management for multiple concurrent initiatives.
• Develop and maintain project plans, timelines, milestones, and risk mitigation plans.
• Lead cross-functional coordination across Marketing, Creative, Retail, Finance, Legal, and Operations.
• Deliver all initiatives on time and on budget.
• Establish project management best practices and drive workflow improvements.
• Budget Ownership & Financial Management: Develop and own the experiential marketing budget.

Requirements

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field, or equivalent experience.
• 8+ years of experiential marketing, event production, or brand activation experience, including 3+ years in a leadership role.
• Proven record of owning large, multi-event programs end to end, from strategy through post-event analysis.
• Direct ownership of six- or seven-figure event budgets, with strong forecasting, negotiation, and reconciliation skills.
• Experience managing agencies, production companies, venues, and creative vendors.
• Exceptional project management skills and the ability to run multiple concurrent initiatives.
• Confident presenting to executive leadership and influencing cross-functional teams without direct authority.
• Strong analytical skills, with experience defining KPIs and measuring event ROI.
• Willingness to travel for trade shows, activations, and partner events.

Preferred

• Experience in wellness, CPG, beauty, or premium lifestyle brands.
• Background producing trade shows and retail partner events at a national scale.
• Experience with influencer experiences, VIP programs, and branded merchandise.
• Familiarity with project management and budgeting tools such as ClickUp

Benefits

• Cymbiotika offers a comprehensive total rewards package designed to support employee wellness, growth, and work-life balance. Benefits include medical, dental, and vision coverage with employer-paid plan options, 401(k) with company match, paid holidays and PTO, flexible work-from-home Fridays, wellness and fitness perks, employee product discounts, catered team lunches, team-building events, and additional lifestyle benefits!