Account Director (Automotive Experiential)

Atlanta, GA (Hybrid)

$115K/yr – $150K/yrSenior Level10+ years expFull time

Posted 2 hrs ago

Job Summary

Own and lead client partnerships across automotive experiential and integrated campaigns, driving 360° productions from brief to delivery while advocating for creative quality and leveraging AI-enabled workflows.

  • Lead two key client workstreams with strong prioritization of experiential and integrated campaigns
  • Drive 360° programs across advertising, digital, social, PR, partnerships, and media
  • Advocate for creative quality and adoption of AI-enabled new ways of working

Job Description

Responsibilities

  • Client Partnership
  • Commercial Contribution
  • Team Leadership
  • Champion of the Work
  • AI & Innovation Mindset

Requirements

  • 10+ years in account leadership at an agency, with meaningful experience in automotive and/or luxury categories
  • Direct experience planning and executing experiential programs — activations, events, brand experiences — including on-site production and logistics
  • Proven experience leading integrated, 360° campaign productions — connecting advertising, digital, social, PR, partnerships, and/or media into cohesive campaigns from brief through delivery
  • Confident leader to the team who is highly organized and builds close client relationships
  • Ability to activate beyond experiential - inclusive of advertising programs, partnerships, PR team coordination, and social/influencer marketing. While we have a team to support PR/Social, an understanding of how this works best with workstreams is key
  • Management of two clients (one automotive experiential; one integrated) with ability to prioritize the right workstreams
  • Strong client relationship instincts, with a track record of building trust across a client organization
  • Financial fluency — scoping, burn management, budget discipline
  • A genuine point of view on creative quality, and the confidence to advocate for it with clients
  • Comfort working with AI tools and interest in bringing new ways of working to the team
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McKinney

McKinney is a full-service creative agency that generates unfair attention for brands. In 2024 and 2025, McKinney was named to both Ad Age’s A-List and its list of Best Places to Work – two years in a row – and was recognized as one of Fast Company’s Best Workplaces for Innovators in 2024, reinforcing the agency's commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency’s Pharma and Wellness practice launched in 2022, was named as the Manny's 2025 Agency of the Year, Category III. McKinney is part of the Cheil network and has offices across North America, including Durham, New York, Dallas, Los Angeles, Phoenix, and Toronto. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.

Founded in 1969
Durham, North Carolina, USA
372 employees (116 in marketing)

Salaries

Posted range

$115K/yr – $150K/yr

Taken straight from the job posting.

Experiential Marketing median pay in the United States

$95K/yr

Most pay falls between $74K and $145K. Based on 406 salaries.

See all McKinney salaries

Marketing Team

Marketing Team Size
59 (16% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
14.6K
Traffic Source Mix
Search
31.2%
Direct
52.6%
Referral
6.7%
Social
8.1%
Paid
1.2%

Headcount Trend

Current headcount: ~372
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Account Director (Automotive Experiential)

McKinney · Atlanta, GA · Hybrid