Associate AD, Marketing, Fan Experience & Engagement - Marketing & Branding

Responsibilities

• Lead and contribute to the planning, development, and execution of fan experience, game atmosphere and year-round fan-engagement initiatives that strengthen loyalty, maintain meaningful relationships with fans that ultimately increase attendance and generate revenue.
• Develop student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.
• Collaborate with our creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
• Develop detailed game-presentation plans, scripts, and production schedules while coordinating entertainment, promotional, recognition, spirit, student participation, and sponsor elements.
• Develop all Athletic Department promotional advertisements, including, but not limited to, all digital advertising as well as traditional media.
• Manages media trade program including, but not limited to, contracting/renewing media partners, buying/placing and trafficking all statewide media trade and cash advertising, assisting creative staff in the development process for advertising and assisting in discovery of new digital advertising opportunities.
• Coordinates marketing plans for all sports programs
• Oversees Athletic Department branding initiatives.
• Supervises spirit squad program.
• Coordinates community outreach events.

Requirements

• Education: Bachelor’s Degree or equivalent combination of education and experience
• Experience: 2 years Marketing & Managing experience.
• Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP .

Preferred

• Master’s degree
• At least 2 years of Intercollegiate athletics experience
• Understanding of NCAA rules & regulations
• Excellent interpersonal, oral & written communication skills.

Benefits

• Generous Retirement Contributions:  The State contributes over 15% of your gross salary. With your mandatory employee contribution, the total contribution toward your retirement plan exceeds 19%. - Exceptional Health & Prescription Coverage:  Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs .
• - Paid Time Off:  Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• - Tuition Waiver:  Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• - Wellness and Employee Assistance Programs:  Stay healthy with wellness initiatives, counseling services, and mental health resources.