Experiential Marketing Manager

Responsibilities

• Produce events and experiences end to end: venues, run of show, fabrication, AV, F&B, and staffing, working alongside our production agency partners.
• Own timelines, workback plans, and budgets for multiple events running in parallel across regions.
• Source, negotiate with, and manage agencies, venues, and vendors in APAC, the US, Europe and LATAM.
• Run registration and guest management, from guest lists and approvals to VIP access and arrival.
• Build programming for events and panels, including formats, session flow, and speaker coordination.
• Keep the operational side tight: source-of-truth docs, trackers, internal team staffing, and on-the-ground comms during conference weeks. Build playbooks that make each event easier to run than the last, using AI tools to move faster.
• Partner with cross-functional teams across product, marketing, business development and more to turn briefs into event plans with clear audiences, objectives, and success metrics tied to product and business goals.
• Help develop and refine concepts with the creative team. Bring a point of view on formats, venues, and cultural trends, and work with designers and copywriters on decks and creative deliverables.
• Work with content capture teams so every event produces strong stories and shareable content.
• Track post-event results, including attendance, registration data, and social reach and sentiment, and write recaps that show what worked and what to change.

Requirements

• 5+ years in event production, experiential marketing, or brand activations, ideally in fintech, crypto, consumer tech, esports, or entertainment.
• Experience producing large-format or competitive live events, such as tournaments, launches, or live viewing events.
• A track record of delivering multi-city or international events on time and on budget.
• Experience managing agencies and vendors and negotiating contracts under tight deadlines.
• Experience producing premium or invite-only experiences for high-value guests.
• Strong initiative. You spot what needs to happen and do it before anyone asks, and you stay steady when the plan changes.
• Strategic and creative judgment. You connect an event to a product or business goal, and you bring ideas that sharpen a concept.
• A systems mindset. You turn one-off events into repeatable processes.
• Clear, confident communication with stakeholders at every level, including senior leadership. Partners, vendors, and colleagues want to work with you again.
• Based in the US or EU, and willing to travel internationally up to 20% of the year, typically 1 to 2 weeks per quarter across several markets.

Preferred

• Experience in crypto, whether producing events for digital asset audiences or at global conferences such as Token2049, Korea Blockchain Week, EthCC, or Devcon.
• Experience sourcing or managing event co-hosts and sponsors.
• Relationships with brands, creators, or communities that could become MetaMask partners.
• An existing network of production vendors, agencies, and venues across multiple regions.
• Familiarity with tools like Notion, Slack, and Luma.