Creative Lead, Experiential Marketing

Responsibilities

• Own the design system for Zendesk’s event architecture
• Define and steward a cohesive system of visual principles, templates, and components that scales across event types and channels.
• Translate brand strategy and event objectives into connected experiences across presentations, livestreams, and in-person environments.
• Set clear guidance and quality standards so internal teams and agency partners can apply the system consistently while making each event feel distinct.
• Deliver creative excellence at our flagship events
• Lead creative direction for Relate, Showcase, AI Summit, and other flagship events, translating event strategy into memorable customer experiences.
• Bring storytelling to life across the full attendee journey: demand generation, registration, in-person and digital experiences.
• Partner with the Experiential Marketing team and external agencies from concept through execution to ensure every detail meets a high creative bar.
• Lead through teamwork and creative partnership
• Build strong partnerships across Creative, Experiential Marketing, agencies, Communications, executive leaders, and business stakeholders to align the work around shared event goals.

Requirements

• Strong expertise in event branding with a focus on the customer experience
• Understanding of production processes
• Experience with brand activations and attendee engagement
• Experience with cross-functional group facilitation, creative ideation, executive engagement, and strategic concept development
• Strong business acumen skills, including financial literacy, executive presence, and project management
• Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set
• Ability to translate complex business problems into inspiring creative opportunities
• Provide clear creative direction and feedback to internal creative team and agency partners
• Willingness to travel to site visits and/or on-site events
• Proven ability to work across timezones effectively