Director, Brand Experience

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
• Apply your experience to elevate critical thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
• Work with analytics and research teams to identify/apply findings and the investment and operations teams to ensure flawless implementation
• Analyze client’s audience strategies and work with internal groups to lead case development
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are driven in a timely manner
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Requirements

• 8+ years of media planning experience
• Experience in B2B or ABM
• Previous management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients’ strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience monitoring and recommending improvements to the entire media planning process
• Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes
• Portfolio management of paid media for a large brand
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.

Benefits

• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.