Company overview

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.comYou can also see a list of open positions at www.babylist.com/jobs.
Founded in 2011
Emeryville, California, USA
1.1K employees (96 in marketing)
72% recommend to a friend
76% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Headcount +45.4% year over year

Funding

Total funding

$40.7M

Last raise

$4.5M

Series C, 4 years ago

Funding history

Feb 2025

Seed Round PlantBaby · $4.5M

Nov 2021

Series C Babylist · $40M

Feb 2018

Venture Round Babylist

Jun 2013

Seed Round Babylist · $650K

Jul 2012

Seed Round Babylist

Audience

Monthly website visitors
11.5M
Month over month-6.7%
Quarter over quarter-10.1%
Top sourceDirect (71.4%)
Ad budget per month$185.2K
Average search rank48
Traffic source mix
Direct
71.4%
Search
21.2%
Referral
4.6%
Social
1.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

47.3K

12-mo growth

+43.6%

Monthly growth

+2%

News

Links