Senior Experience Strategist - Freelance

Responsibilities

• Strategy Delivery | Under the Strategy Lead, support account leadership to translate our client’s vision into a roadmap that will achieve meaningful connections with target consumers that align with client goals. You must be able to develop insightful, perspectives on new platforms, messaging and build connections with audiences, bring related context to reporting and drive our client’s business forward through best practice engagement strategy delivery.
• Insight Mining | Dig in to data from a variety of sources: audience data, market data, cultural and social trends monitoring, products and services research, qualitative and quantitative methods, to support creative strategy recommendations, gain insights into target audiences and test ad concepts.
• Collaborate | Work with the analytics, creative and account management teams to ensure all client deliverables are flawlessly executed and on-strategy. Contribute intelligence analysis, KPIs, and program measurement to extract key observations and nuances that can inspire creative and lead to innovative, exciting solutions for our client’s business.

Requirements

• 3+ years in an engagement strategy role.
• Demonstrated understanding of client engagement strategies from an Advertising Agency, Marketing Agency or Management consulting POV.
• Strong familiarity and comfort with engagement strategy and related analytics and aligning strategies with business needs across all channels.
• A positive attitude and capacity for thinking above and beyond the client’s initial ask.
• A self-starter approach and true sense of ownership regarding work at each point of delivery.
• A proven curiosity and willingness to dive deep into complex categories.
• Ability to juggle multiple priorities in order to meet deadlines. The ability to think on your feet and an eagerness to think outside the box.
• Ability to work autonomously while knowing when to engage the Strategy Lead and greater integrated team.
• Strong interpersonal communication skills; you will be face-to-face with clients and internal departments at their busiest moments.
• Technically proficient in presentation planning and development.

Benefits

• We offer a competitive benefits package. Click WPP Benefits for more details.