Responsibilities

• Ecommerce performance and customer experience. Prioritize improvements to navigation, search, filtering, product pages, merchandising, and checkout. Help technical buyers select the right product with confidence. Coordinate development, testing, and launch measurement.
• SEO and paid acquisition. Guide organic growth and manage paid-search performance with our specialists. Protect existing search equity during site changes, improve landing pages and product feeds, and evaluate results using revenue, acquisition cost, and profitability.
• Lifecycle marketing and retention. Strengthen segmentation, automated flows, campaigns, and reorder programs in Klaviyo. Make communications more useful to customers and grow repeat purchasing.
• B2B demand generation and CRM. Improve how we attract, capture, nurture, and follow up with qualified commercial and OEM opportunities. Use HubSpot to make lead ownership and performance visible.
• Agency and specialist management. Set clear briefs, priorities, deadlines, and performance expectations. Review the quality of work, address missed commitments, and recommend different support when needed.
• Measurement and product launches. Maintain a practical growth scorecard, turn data into decisions, and coordinate marketing support for new products and categories.

Requirements

• Seven or more years of relevant ecommerce or digital marketing experience, including meaningful ownership of business results.
• Experience leading multiple channels or a broad growth function.
• Strong judgment in ecommerce conversion, customer experience, and product merchandising.
• Enough technical SEO knowledge to guide specialists and recognize risks involving redirects, indexation, site structure, and migrations.
• Experience evaluating paid search and lifecycle marketing using business outcomes.
• Comfort with GA4, Search Console, CRM reporting, and imperfect data.
• A record of managing agencies, developers, or freelancers and getting work delivered.
• The ability to set priorities, communicate clearly, and push back constructively.
• Experience in industrial products, B2B distribution, manufacturing, automation, plumbing/HVAC, or another technical market is especially valuable. We’re also open to someone from an adjacent industry who can demonstrate an understanding of specification-driven buying.

Preferred

• BigCommerce, Klaviyo, and HubSpot experience are helpful.

Benefits

• Health coverage
• Paid time off
• Paid Holidays
• 401K