Responsibilities

• Launch and traffic day-to-day campaigns on Meta and Google/Bing (Search, Shopping, PMax, YouTube): campaign builds, audience and bid updates, creative rotation, and QA.
• Execute budget pacing changes and the testing plan the Head of Growth sets, and bring back what's working and what isn't.
• Set up and launch tests on emerging channels as directed, with clean setup and clear measurement.
• Keep tracking, pixels, and conversion signals healthy across platforms.
• Serve as marketing's primary point of contact for the Ecommerce team, translating campaign, promo, and launch plans into clear site requirements and timelines.
• Brief and prioritize landing pages, collection features, homepage placements, and promo mechanics based on media and revenue goals.
• QA the customer path from ad to checkout before every campaign and promo goes live.
• Bring performance insight to merchandising conversations: which products, collections, and offers are winning in paid and why.
• Own ad-channel feed performance in Google Merchant Center and Meta catalogs: disapprovals, titles, attributes, and feed rules that drive Shopping and catalog ads.
• Partner with Ecommerce on product data so Shopify, Google, and Meta stay consistent, flagging listing fixes in batches rather than one-offs.

Requirements

• 4 to 6 years in DTC performance marketing, growth, or digital marketing execution, ideally at a brand in the $15M to $50M range.
• Hands-on experience launching and managing Meta and Google Ads campaigns directly (not only through an agency), with fluency in ROAS, CAC, CVR, AOV, and MER.
• Direct experience managing Google Merchant Center and Meta catalogs.
• Working knowledge of Shopify Plus
• Strong analytical skills. Comfortable in Shopify analytics, GA4, and spreadsheets; you can build a report, not just read one.
• Comfortable using AI tools to move faster on reporting, QA, and analysis. We want AI to make our decisions smarter and quicker, not to make them for us.
• A bias to action. You move fast, own mistakes, and close loops without being chased.
• Clear, concise communicator who can manage up and work across teams that own different parts of the funnel.

Preferred

• Experience with CRO or pricing test platforms (Intelligems, Convert, VWO, or similar).
• Basic HTML/CSS or Liquid for Shopify theme edits.
• Experience with Klaviyo, Supermetrics, or Asana.
• An eye for design and an appreciation for home and interiors.

Benefits

• Full benefits package including health, dental, vision, 401(k), and opportunity to participate in the company bonus pool.
• Flexible remote-first work environment with occasional travel to the NY Metro area.