Responsibilities

• Own the day-to-day relationship with our in-house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization
• Review LIVE performance analytics and provide strategic direction to maximize GMV
• Coordinate product sample shipments, inventory availability, and promotional calendars with teams
• Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership
• Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships
• Develop tiered affiliate commission structures and incentive programs that drive sustainable growth
• Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management
• Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates
• Manage creator compliance, ensuring content aligns with brand guidelines and platform policies
• Oversee content creation workflows from ideation to publishing

Requirements

• 2+ years of hands-on TikTok Shop management experience at a brand or agency generating significant GMV
• Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships
• Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics
• Experience managing and building creator/affiliate outreach teams
• Strong understanding of content performance metrics and what drives viral, shoppable content
• Experience working with agencies and holding external partners accountable
• Exceptional communication skills, you can rally creators, manage teams, and present to leadership

Preferred

• Experience with physical products, particularly pet products or home goods
• Background in direct-response marketing
• Experience with LIVE shopping production and optimization
• Familiarity with TikTok Ads and Spark Ads integration
• Experience in high-growth, entrepreneurial environments
• You actually use TikTok Shop as a consumer and understand the user experience

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Flexible PTO policy
• Office in Brickell, Miami (opening soon) with hybrid/remote flexibility
• Join a fast-growing 9-figure brand with significant market presence