Responsibilities

• Serve as Blunt’s functional DTC commercial lead , owning the day-to-day operation and continued development of the ecommerce and growth function.
• Lead Blunt’s DTC revenue engine across Shopify, launches, paid media, retention, CRO, affiliate, TikTok Shop, and emerging commerce channels .
• Own the ecommerce revenue plan, forecast, weekly performance, and roadmap to hit company sales targets.
• Lead Shopify as a commercial channel across homepage, navigation, collections, PDPs, merchandising, product discovery, onsite search, bundles, upsells, reviews, and promotional execution.
• Improve conversion rate, revenue per session, AOV, units per order, and repeat purchase rate while protecting the customer experience and brand.
• Own the master commercial calendar across launches, drops, promotions, best-seller pushes, inventory moments, and other growth opportunities.
• Proactively identify new commercial opportunities from product velocity, customer behavior, inventory, seasonality, retention data, and channel performance rather than waiting for the founders to originate every campaign.
• Turn growth opportunities into clear commercial plans covering the objective, offer, forecast, channel strategy, owners, dependencies, deadlines, QA, and expected impact.
• Lead cross-functional launch execution across Email, SMS, Website, Paid Media, Organic Social, Affiliate, Creative, Product, CX, and Operations , including kickoffs, readiness reviews, go/no-go decisions, and retrospectives.
• Lead Blunt’s paid-media function and performance partners, owning pacing, accountability, and the connection between CAC, MER, ROAS, CVR, AOV, creative performance, and contribution economics.

Requirements

• 7+ years of progressive ecommerce, growth, or DTC experience with meaningful ownership beyond a single channel.
• Experience owning a substantial portion of the ecommerce or DTC business at a scaled consumer brand, including revenue, storefront, launches, and growth performance.
• Strong hands-on understanding of Shopify merchandising, CRO, retention, launches, offers, and ecommerce analytics .
• Experience directly leading paid-media buyers, teams, or agencies and connecting acquisition performance to the wider commercial plan.
• Strong command of CAC, MER, ROAS, CVR, AOV, repeat rate, contribution economics, and forecasting .
• Experience leading cross-functional campaigns and launches across site, paid media, retention, creative, and other customer-facing channels.
• Proven people-management experience and the ability to lead specialists who know their individual functions deeply.
• Strong commercial judgment, urgency, attention to detail, and the ability to make decisions with imperfect information.
• Experience operating in a fast-moving consumer business where priorities, creative, offers, and channel performance can change quickly.
• Based in the U.S. and able to work effectively in a fully remote environment.

Preferred

• Experience helping scale a DTC consumer brand through $50M+ in annual revenue , or meaningful ecommerce ownership inside a brand already operating at that scale.
• Experience in fashion, beauty, accessories, lifestyle, or another highly creative consumer category .
• Experience with a Gen Z customer and a strong understanding of how brand, creative, merchandising, and performance marketing work together.
• Experience building or upgrading ecommerce and growth operating systems inside a founder-led or rapidly scaling company.
• Experience overseeing affiliate, influencer, TikTok Shop, marketplaces, or other emerging commerce channels in addition to core DTC.
• Experience managing a CRO agency or building a structured experimentation roadmap.
• Experience owning or materially improving retention, lifecycle, membership, or subscription programs.
• Strong creative judgment and the ability to turn commercial goals and performance learnings into useful creative direction without becoming the production bottleneck.
• Experience bringing more mature DTC operating patterns, dashboards, forecasting, and accountability into a smaller high-growth organization.

Benefits

• 100% company-paid medical, dental, and vision coverage for the employee
• Paid time off
• 100% remote work
• Significant ownership over Blunt’s ecommerce and growth strategy
• High-impact role with direct influence on company growth, team structure, and commercial decisions
• Close partnership with the founders and real autonomy to build the function