Responsibilities

• Own paid acquisition (Google Ads / SEM) and scale it efficiently; drive blended CAC down through disciplined testing — audiences, creative, landing pages, bidding.
• Own the DTC website and conversion-rate optimization (CRO).
• Own the Amazon channel — listings, performance, and growth.
• Own brand and creative across channels.
• Lead future product launches and OTC go-to-market strategy: build out the product's site and brand, and establish its acquisition playbook.
• Turn Q3’s spend-test data into a repeatable, scaled acquisition model; report on CAC, conversion, and channel ROI.

Requirements

• Real OTC / DTC consumer-health marketing experience (regulated or sensitive categories a plus).
• Command of the digital-marketing landscape: Google Ads / SEM, web / CRO, analytics, Amazon.
• A track record of driving CAC down while scaling spend.
• Comfort building a brand and a launch from the ground up (the male launch).
• Startup-ready: a hands-on operator, not only a strategist.

Benefits

• Visby offers highly competitive health insurance through United Healthcare or Kaiser, including a company-funded HSA option. We also offer flexible paid time off, 10 company holidays, and many other contemporary benefits and perks.
• Visby is a proud recipient of the 2023 Cigna Healthy Workforce Designation.