Responsibilities

• Direct-to-Consumer Marketing Strategy
• Lead the development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation across iRhythm's highest-priority business initiatives.
• Define audience strategies, messaging frameworks, and value propositions that shape how iRhythm engages and educates patients across multiple disease states.
• Partner with business leaders across iRhythm to ensure patient engagement strategies support enterprise priorities and future growth opportunities.
• Omnichannel Campaigns & Consumer Engagement
• Lead development and execution of compliant omnichannel DTC campaigns that build awareness, educate patients, and support appropriate provider-led conversations.
• Partner with iRhythm Marketing, Public Relations and Communications teams and external agencies to develop, launch, and optimize paid, owned, and earned media programs across relevant consumer touchpoints.
• Develop patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and other digital assets that improve consumer understanding and engagement.
• Support internal readiness and field pull-through by creating clear guidance, launch materials, and enablement resources for commercial teams and customer-facing stakeholders.
• Customer & Market Insights

Requirements

• Bachelor's degree required; master’s degree in marketing, business administration, communications, patient advocacy or a related field preferred.
• 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations.
• Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels.
• Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations.
• Exceptional communication, presentation, storytelling, and executive influence skills.
• Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership.
• Ability to thrive in a fast-paced, collaborative, and evolving business environment.
• Travel: Up to 20% domestic travel is anticipated for this position, including customer meetings, conferences, agency sessions, and team events.

Benefits

• This is a full-time position with a competitive compensation package, annual corporate bonus eligibility, and excellent benefits including medical, dental, and vision coverage starting on your first day, paid holidays, generous PTO, 401(k) with company match, an Employee Stock Purchase Plan, paid parental leave, family benefits, pet insurance discounts, cultural committee and volunteer opportunities, and more.