Senior Director/Director, Integrated Marketing

Responsibilities

• Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
• Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
• Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand
• Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
• Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
• Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.
• Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale
• Supervision: Oversee aligned Brand & Planning Coordinator(s) who will support marketing project coordination. Collaborate with a team of Integrated Marketing Directors, Strategists, Planners, and Subject Matter Experts working across the portfolio to cultivate best practices and innovative solutions through an in-depth understanding of Noodle’s marketing products, processes, and systems/tools
• Team Mentorship (Senior Director-only): The Senior Director will help champion talent development within the Integrated Marketing team by partnering with the Senior Managing Director of Strategy & Planning to identify development opportunities and foster a culture of continuous learning and innovation

Requirements

• Bachelor's degree required
• Previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
• Director: A Director should have 7-10 years of previous experience
• Senior Director: A Senior Director should have 10-15 years of previous experience
• Previous experience managing direct reports
• Director: Previous management experience is preferred
• Senior Director: Previous management experience is required
• Proven track record of developing and executing successful marketing strategies and campaigns
• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
• Previous experience managing direct reports preferred
• Strong organizational and project management skills with the ability to manage multiple priorities

Benefits

• Work from our beautiful NYC office OR the comfort of your home office!
• Great compensation package!
• 401K + match, commission potential, and equity opportunities
• Tools you need on us!
• Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
• Paid Parental Leave
• Pre-tax commuter benefits
• 4 weeks paid vacation + 10 paid holidays + paid sick leave
• Access to mental health services like Headspace and Talkspace
• Annual education stipend for lifelong learning
• Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company