Responsibilities

• Subscription Business Ownership
• Own the P&L and subscriber growth targets for The Hill Insider, with scope expanding to include other Nexstar subscription efforts over time
• Set and track KPIs across the full subscriber funnel: acquisition, trial conversion, engagement, retention, and churn
• Drive pricing, packaging, and offer strategy in partnership with revenue and product leadership
• Develop the business case for new subscription initiatives, product expansions, and upsell opportunities
• Product & Lifecycle Strategy
• Use deep understanding of the user journey across both free and paid experiences to identify where subscription value is created, where it breaks down, and what interventions will move the needle
• Partner with product and editorial to develop subscription experiences, member benefits, and upsell paths grounded in how users behave
• Own the strategic roadmap for lifecycle marketing: onboarding, engagement, churn intervention, renewal, and win-back
• Translate subscriber behavior and data into product decisions, connecting what users do to what the product should become

Requirements

• 8+ years in subscription growth, digital product, or lifecycle strategy
• Demonstrated track record of owning subscription growth targets in a consumer-facing digital product, ideally from an early or growth stage
• Fluency in subscription metrics: MRR, churn, LTV, trial conversion, cohort retention
• Strong product instincts with the ability to read user behavior and translate it into product and lifecycle decisions
• Proven ability to influence and drive results in a matrixed organization without full organizational control
• Hands-on operator comfortable moving between strategy and execution without losing sight of either
• Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms
• Bachelor's degree required, advanced degree a plus

Preferred

• Advanced degree a plus
• Media industry experience preferred, political or news media a plus
• Familiarity with MarTech and subscription infrastructure: CDP, ESP, billing platforms

Benefits

• Benefits: Our comprehensive benefits package for full-time employees includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more.   Part time employees are eligible for 401(k) and any local/state leave plans.  Union positions are subject to the benefits outlined in their Collective Bargaining Agreement.