Senior Director, RMN Strategy & Commercialization

Responsibilities

• RMN Strategy & Commercialization
• Lead the development and execution of commercial and go-to-market strategies that accelerate growth and strengthen RMN market positioning.
• Develop advertiser value propositions, sales narratives, positioning frameworks, and commercialization strategies across RMN capabilities.
• Identify and prioritize endemic and non-endemic advertiser growth opportunities.
• Develop recommendations for monetization, activation, and operating models that increase advertiser demand and commercial value.
• Audience Strategy, Opportunity Development & Sales Storytelling
• Translate audience intelligence, first-party data, consumer insights, and market trends into compelling advertiser narratives, customized sales materials, and commercial recommendations.
• Develop advertiser opportunity briefs, prospecting frameworks, category growth strategies, and arguments that support revenue growth.
• Partner with analytics, audience, and sales teams to create customized presentations, value propositions, and commercial materials that demonstrate advertiser value.
• Help sellers connect audience insights, media capabilities, activation opportunities, and measurement solutions to advertiser objectives.

Requirements

• 10+ years of experience in retail media, commercial strategy, digital advertising, consulting, sales enablement, or strategic business growth roles.
• Experience within Retail Media Networks (required), commerce media, ad tech, audience intelligence, or digital media environments.
• Proven success developing and driving commercialization and go-to-market strategies that drive measurable business growth.
• Strong understanding of audience strategy, first-party data, and how insights can be translated into advertiser solutions and revenue opportunities.
• Experience crafting advertiser presentations, media kits, battle cards, sales narratives, value propositions, arguments, opportunity assessments, and commercial materials.
• Excellent writing, storytelling, and communication skills, with the ability to transform audience intelligence, market insights, and advertiser needs into compelling sales narratives, value propositions, and go-to-market materials.
• Familiarity with audience solutions, data monetization, identity, media activation, measurement, analytics, and first-party data applications.
• Experience supporting product launches, partnerships, commercialization initiatives, and growth programs.
• Agency, consulting, or enterprise strategy experience.
• Demonstrated ability to lead complex cross-functional initiatives and influence senior collaborators.

Benefits

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
• Epsilon benefits are subject to eligibility requirements and other terms.
• Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
• Compensation Range: USD $153,500.00 - USD $285,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/8/2026.