Senior Vice President, Retail Media

New York City, NY (On-site)

$180K/yr – $300K/yrSenior Level15+ years expFull time

Posted 6 hrs ago

Job Summary

Own and lead the Retail Media practice, steering strategy, investment decisions, client growth, and measurement across a multi-client portfolio; serve as a trusted adviser to senior leaders and collaborate cross-functionally to deliver integrated commerce media solutions.

  • Owns leadership, strategy, and performance for the Retail Media practice
  • Guides investment decisions and market intelligence driving client outcomes

Job Description

Responsibilities

  • Practice Leadership: Lead the Retail Media practice and the strategists, planners, and buyers who deliver its work, setting the standard for planning, measurement, and execution and holding the team accountable for operational excellence.
  • Executive Advisory: Serve as a trusted advisor to senior client and agency leaders on retail media and commerce strategy, investment priorities, and the ecommerce and business outcomes they are driving.
  • Strategy Ownership: Be accountable for retail media and commerce strategies across a large portfolio of clients, ensuring a consistent point of view, rigorous planning, and alignment with each client’s growth and performance goals.
  • Retail Media Investment Leadership: Guide investment decisions across leading retail media partners, connecting channel mix, GMV, customer acquisition, and retailer objectives to measurable business results.
  • Client Growth: Grow the client portfolio by deepening wallet share, expanding into new scopes of work, and strengthening senior relationships that support long-term retention.
  • Measurement and Performance: Champion the use of data, incrementality, and test-and-learn roadmaps to inform targeting and investment decisions and to produce clear, decisive recommendations.
  • Cross-Functional Partnership: Partner with account, activation, measurement, and sales teams, as well as client brand teams and interagency partners, to deliver integrated commerce media solutions that complement existing ownership rather than duplicate it.
  • Talent Coaching and Development: Coach, mentor, and develop practice talent, raising the standard of strategic thinking, craft, and client leadership across the team.
  • Pitch and Urgent Client Support: Lead or support new business pitches and respond quickly to urgent client situations, bringing senior judgment, clear recommendations, and calm execution under pressure.
  • Market Intelligence: Stay current on Amazon, Walmart, Instacart and the broader retail media landscape, and explain what market and product changes mean for each client’s strategy, investments, and opportunities.

Requirements

  • 15+ years of senior retail media or commerce media leadership, with agency experience required.
  • A combination of agency, retail media network, platform, or CPG brand experience is highly valued.
  • Deep, current expertise in Amazon Ads, Walmart Connect, and Instacart, with a strong understanding of each platform’s capabilities, product evolution, and practical execution requirements.
  • Working knowledge of other major retail media networks, supported by a strong grounding in how retail media connects to broader digital, social, and traditional media planning.
  • Proven track record of leading a multidisciplinary team of strategists, digital shelf specialists, and activation and measurement partners.
  • Experience driving innovation in measurement, incrementality, and test-and-learn approaches to achieve client growth goals.
  • Self-starter with a strong sense of accountability and a drive to improve and grow the business.
  • Comfortable building new offerings, expanding client scopes of work, and winning new business.
  • Inspiring leader who develops talent and delivers top performance from the team every day.
  • Able to advise and influence C-suite clients, senior agency leaders, and retail partners with clear, decisive recommendations.

Benefits

  • The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
  • We also offer medical and voluntary benefits to our freelancers and temporary employees.
  • Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
Mars United Commerce logo

Mars United Commerce

Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Founded in 1972
Southfield, Michigan, USA
970 employees (280 in marketing)

Salaries

Posted range

$180K/yr – $300K/yr

Taken straight from the job posting.

Retail Media median pay in the United States

$106K/yr

Most pay falls between $84K and $150K. Based on 502 salaries.

See all Mars United Commerce salaries

Marketing Team

Marketing Team Size
117 (12% of company)
Median Career Experience
32 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
8

Traffic Signals

Monthly Visitors
19.7K
Traffic Source Mix
Search
37.8%
Direct
46.2%
Referral
7.8%
Social
6.8%
Paid
1.1%

Headcount Trend

Current headcount: ~970
Mars United Commerce logo

Senior Vice President, Retail Media

Mars United Commerce · New York City, NY · On-site