Senior Vice President, Retail Media

Responsibilities

• Practice Leadership: Lead the Retail Media practice and the strategists, planners, and buyers who deliver its work, setting the standard for planning, measurement, and execution and holding the team accountable for operational excellence.
• Executive Advisory: Serve as a trusted advisor to senior client and agency leaders on retail media and commerce strategy, investment priorities, and the ecommerce and business outcomes they are driving.
• Strategy Ownership: Be accountable for retail media and commerce strategies across a large portfolio of clients, ensuring a consistent point of view, rigorous planning, and alignment with each client’s growth and performance goals.
• Retail Media Investment Leadership: Guide investment decisions across leading retail media partners, connecting channel mix, GMV, customer acquisition, and retailer objectives to measurable business results.
• Client Growth: Grow the client portfolio by deepening wallet share, expanding into new scopes of work, and strengthening senior relationships that support long-term retention.
• Measurement and Performance: Champion the use of data, incrementality, and test-and-learn roadmaps to inform targeting and investment decisions and to produce clear, decisive recommendations.
• Cross-Functional Partnership: Partner with account, activation, measurement, and sales teams, as well as client brand teams and interagency partners, to deliver integrated commerce media solutions that complement existing ownership rather than duplicate it.
• Talent Coaching and Development: Coach, mentor, and develop practice talent, raising the standard of strategic thinking, craft, and client leadership across the team.
• Pitch and Urgent Client Support: Lead or support new business pitches and respond quickly to urgent client situations, bringing senior judgment, clear recommendations, and calm execution under pressure.
• Market Intelligence: Stay current on Amazon, Walmart, Instacart and the broader retail media landscape, and explain what market and product changes mean for each client’s strategy, investments, and opportunities.

Requirements

• 15+ years of senior retail media or commerce media leadership, with agency experience required. A combination of agency, retail media network, platform, or CPG brand experience is highly valued.
• Deep, current expertise in Amazon Ads, Walmart Connect, and Instacart, with a strong understanding of each platform’s capabilities, product evolution, and practical execution requirements. Working knowledge of other major retail media networks, supported by a strong grounding in how retail media connects to broader digital, social, and traditional media planning.
• Proven track record of leading a multidisciplinary team of strategists, digital shelf specialists, and activation and measurement partners. Experience driving innovation in measurement, incrementality, and test-and-learn approaches to achieve client growth goals.
• Self-starter with a strong sense of accountability and a drive to improve and grow the business. Comfortable building new offerings, expanding client scopes of work, and winning new business.
• Inspiring leader who develops talent and delivers top performance from the team every day. Able to advise and influence C-suite clients, senior agency leaders, and retail partners with clear, decisive recommendations.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)