Senior Director, Product Marketing

USA (Remote)

$250K/yr – $300K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end product marketing strategy and cross-functional go-to-market execution across a multi-product portfolio, partnering with Product, Sales and Growth teams to drive adoption and pipeline.

  • Define and own GTM strategy, messaging, and launches for multiple product lines
  • Lead cross-functional collaboration with Product, Sales, Brand and Growth Marketing
  • Build and grow a high-performing PMM team and develop marketing talent

Job Description

Responsibilities

  • Product Partnership & Go-to-Market Leadership (25%)
  • Seller-Facing Product Marketing (20%)
  • Digital Advertising & Performance Products Marketing (15%)
  • AI, Ecosystem & Partner Product Marketing (15%)
  • Cross-Functional Marketing Orchestration (10%)
  • Team Leadership & Development (15%)

Requirements

  • 10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment.
  • Demonstrated track record of owning end-to-end GTM strategy and execution — from positioning and messaging through integrated launch — across a multi-product portfolio in a fast-moving environment.
  • Deep product partnership skills: experienced partnering with Product leadership upstream in the roadmap cycle, able to read a roadmap critically and shape market narrative early rather than waiting for a launch brief.
  • Broad PMM scope experience across multiple product types — ideally including data products, digital advertising or performance products, and AI or ecosystem solutions.
  • A builder and executor who thrives on owning their work at every level alongside their team — writes the messaging house, engages directly with Product and Sales, drives cross-functional alignment personally.
  • Strong preference for candidates with mid-market or growth-stage SaaS backgrounds where speed, resourcefulness, and hands-on execution are the norm.
  • Analytical and data-driven: uses pipeline, product adoption, and market data to inform decisions and continuously improve GTM performance.
  • Exceptional cross-functional leadership with a track record of influencing across Product, Sales, Brand, and Growth Marketing in complex organizational environments.
  • Strong communicator and storyteller — clear, direct, and credible in written and verbal communication at all organizational levels including executive; able to translate complex product capabilities into compelling narratives for multiple audience types.
  • Proven people manager with experience developing marketing talent and building high-performing team cultures.
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G2

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G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

Founded in 2012
Chicago, Illinois, USA
1.1K employees (139 in marketing)
79% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
2.4M
Traffic Source Mix
Search
60.1%
Direct
32.4%
Referral
6%
Social
0.9%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
108 (10% of company)
Median Career Experience
12 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$257.6M
Last Raise
$157M
Series D, 5 years ago

Funding History

  • Jun 2021
    Series D • $157M
  • Oct 2018
    Series C • $55M
  • May 2017
    Series B • $30M

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