Senior Director, Product Marketing at BlackLine | New York, USA

BlackLine

Senior Director, Product Marketing

New York, USA (Hybrid)

Salary Not AvailableSenior Level15+ years expFull time

Posted 5 months ago

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Job Summary

Lead product marketing strategy for BlackLine’s ERP/Analytics portfolio and drive GTM alignment across Product, Sales, and Exec leadership.

Own messaging, positioning, and value propositions for multiple product lines.
Build and scale a high‑performing product marketing team and roadmap influence.
Turn competitive intelligence into differentiated market strategy and enablement.

Job Description

Drive strategic product marketing for BlackLine’s ERP/Analytics portfolio and lead cross-functional GTM across Product, Sales, and Executive Leadership.

Partner deeply with Product Management to shape product strategy, requirements, and roadmap priorities through market insight, customer validation, and competitive intelligence.
Act as a strategic sounding board for new product concepts, platform investments, and innovation themes.
Ensure product decisions are grounded in ICP needs, buyer personas, industry trends, and differentiated market opportunities.
Own global product positioning, messaging frameworks, naming hierarchies, and value propositions across BlackLine’s portfolio.
Elevate BlackLine’s platform and AI-driven narrative with clarity, consistency, and differentiation.
Translate complex technical capabilities into clear, outcome-driven stories for multiple buyer audiences.
Lead ongoing GTM activation beyond launch—sales plays, solution narratives, customer stories, and expansion messaging.
Partner closely with Competitive Intelligence leader to strengthen and operationalize competitive intelligence as a core strategic capability.
Ensure product marketers develop deep technical, product, and competitive expertise to increase credibility across Product, Sales, and Executive Leadership.
Use data-driven insights to inform positioning, sales strategy, and investment priorities.

BlackLine

3.3 Glassdoor

Companies turn to BlackLine (Nasdaq: BL) to help solve their most complex finance and accounting challenges. BlackLine’s unified, comprehensive, and flexible solutions and market-leading customer service help companies achieve successful digital finance transformation. With BlackLine, companies can execute and manage financial close, intercompany, and invoice-to-cash processes with end-to-end transparency and intelligent automation. They can shift their focus from governance to guidance and deliver strategic business outcomes faster and with greater control.BlackLine is an innovation company—the pioneer in the cloud financial close market and the first and only holistic solution to address intercompany operations. A recognized leader by Gartner Peer Insights, G2, and TrustRadius, BlackLine is trusted by thousands of companies across all industries and geographies. Headquartered in Woodland Hills, CA, BlackLine is a global company with operations in locations including New York, London, Paris, Frankfurt, Tokyo, Singapore, and Sydney.

Founded in 2001

Los Angeles, California, USA

2.1K employees (129 in marketing)

www.blackline.com

49% recommend to a friend

69% CEO approval