Senior Director, Partner Marketing

USA (Hybrid)

$123K/yr – $406K/yrSenior LevelFull time

Posted 14 hrs ago

Job Summary

Own and shape the end-to-end partner marketing program for Five9, aligning strategy across Channel, Technology Partners, and Strategic Partners, while crafting plans, enablement, and incentive models that drive scalable demand and profitable growth.

  • Lead multi-partner marketing strategy and joint go-to-market planning.
  • Drive demand programs and partner enablement across tiered partner motions.

Job Description

Responsibilities

  • Own the marketing strategy for Partner Fusion — a single, coherent framework that spans the Channel, Technology Partners, and Strategic Partners, with a clear marketing playbook for each partner type.
  • Help refine and evolve the program itself — partner segmentation and tiering, the co-investment model, and the joint planning rhythm with the Partner organization.
  • Help shape the next generation of the channel partner compensation and incentive model — partnering with the SVP, Global Partners & Alliances and Finance to ensure the economics reward the partner behaviors that drive profitable, sustainable growth.
  • Define the to-partner, through-partner, and with-partner motions and decide which partners and segments warrant which level of investment.
  • Build the annual and quarterly partner marketing plan in lockstep with the Partner organization’s priorities, the broader Revenue Marketing calendar, and the company’s pipeline targets.
  • Drive demand creation through SIs and resellers — co-branded campaigns, partner-led events, and territory-level programs that generate sourced and influenced pipeline.
  • Build the marketing enablement partners need to sell Five9 — messaging, sales tools, campaign-in-a-box assets, and self-serve resources that scale across a broad channel.
  • Partner on recruitment and activation marketing that brings the right new resellers and integrators into the program and gets them productive faster.
  • Tailor the motion by partner tier — high-touch joint planning for the largest SIs, scalable programs for the long tail.
  • Bring joint solutions to market with ISVs — integration launches, joint value propositions, and co-marketing campaigns that show customers what is better together.

Requirements

  • 12+ years of marketing experience in B2B SaaS or enterprise technology, with significant time leading partner, channel, or alliance marketing.
  • Demonstrated experience across more than one partner type — channel (SIs and resellers), technology partners (ISVs), and strategic alliances or hyperscalers. Breadth across all three is highly recommended.
  • Proven track record building and running co-marketing programs that produced measurable sourced and influenced pipeline, not just activity.
  • Hands-on experience with to-partner, through-partner, and with-partner motions, including partner enablement and demand creation through a channel.
  • Experience governing MDF and co-investment, and the discipline to tie partner spend to outcomes.
  • Working familiarity with demand generation and ABM, and a track record of integrating partner programs into a broader, multi-region demand motion rather than running them in isolation.
  • Comfort with the modern marketing stack — CRM (Salesforce), marketing automation (Marketo or similar), and the reporting needed to measure partner-sourced and partner-influenced pipeline.
  • Hands-on proficiency with modern AI tools and a clear point of view on their application to partner and demand marketing — including practical experience using AI to accelerate content production, campaign development, and program scale across a large partner base.
  • Experience working directly with senior partner, alliance, and field leaders, and the credibility to represent Five9 in joint planning with a strategic partner’s marketing organization.
  • Bachelor’s degree required; advanced degree preferred.

Benefits

  • Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
  • Generous employee stock purchase plan.
  • Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.
  • All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.
Five9 logo

Five9

4.1 Glassdoor

Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences that deliver better business outcomes in the era of The New CX. The New CX redefines how brands connect with customers through seamless and efficient AI-driven journeys that anticipate and meet each customer’s unique needs. Our unified cloud-native offering enables AI and human agents to create hyper-personalized customer experiences, so every customer interaction is more connected, effortless, and personal. Trusted by 3,000+ customers and 1,400+ partners globally, Five9 brings together the power of our AI, our platform, and our people to drive AI-elevated CX.

Founded in 2001
San Ramon, California, USA
3K employees (124 in marketing)
73% recommend to a friend
75% CEO approval

Salaries

Posted range

$123K/yr – $406K/yr

Taken straight from the job posting.

See all Five9 salaries

Marketing Team

Marketing Team Size
91 (3% of company)
Median Career Experience
16 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$861.6M
Last Raise
$747.5M
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $747.5M
  • Mar 2014
    Debt Financing • $30M
  • May 2013
    Series D • $22M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
23.1%
Direct
65.5%
Referral
9%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3K

Recent News