Responsibilities

• Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client’s digital strategies, lead strategic ideation session and partner with internal groups to create and deliver outcomes-focused solutions.
• Build and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
• Designing strategies to move our targets and advance our client outcomes
• Current tactics in audience segmentation and digital targeting
• Data analysis to drive online advertising strategy and campaign measurement
• Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
• Apply your experience to elevate strategic thinking across the organization.

Requirements

• Bachelor’s degree or higher in advertising, marketing, business, or similar area; graduate degree preferred
• 7+ years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus.
• 5+ years of previous management experience
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets.
• Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels – In platform knowledge and campaign execution experience required.
• Experience in marketing automation, conversion rate optimization, and advance audience targeting.
• Experience translating highly technical information into presentable and digestible formats that educate and enlighten non-technical internal and external stakeholders via datastudio, hubspot, or other metrics reporting platform
• Fundamental understanding of web and app development, mobile optimization, measurement and analytics, internet technology, UI/UX, content strategy, etc.

Benefits

• 100% Company-paid Medical, Dental and Vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements (4 days in office)
• 12 paid company holidays per year, up to 39 days individual paid time off
• Winter break: Offices close the last week of the year