Senior Director, Marketing

Responsibilities

• Supervise and support assigned team members and departmental personnel
• Provide the marketing team ongoing coaching, clear direction, priorities, accountability, ensuring everyone understands what needs to be accomplished and why, and performance management.
• Prioritize team workload and oversee project execution to ensure deadlines are met
• Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR
• Develop and execute a comprehensive marketing strategy that aligns with company goals, drives brand awareness, and fuels revenue growth.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Establish key performance indicators (KPIs) and continuously measure marketing effectiveness, optimizing for ROI.
• Work cross-functionally with sales, product, and technology teams to ensure alignment and seamless go-to-market execution.
• Leads Full Swing's event and trade show strategy from planning through execution, overseeing budgets, logistics, cross-functional coordination, and post-event performance to maximize brand impact and business growth.
• Own brand positioning, messaging, and storytelling to strengthen market presence and customer engagement.

Requirements

• 8+ years of marketing experience, with at least 5 years in a leadership role within the sports technology, sports entertainment, or related industry.
• Strong expertise in digital marketing, brand management, and demand generation.
• Experience launching and marketing technology products in a highly competitive landscape.
• Deep understanding of sports industry trends, fan engagement strategies, and emerging technologies.
• Proven ability to develop and execute data-driven marketing campaigns with measurable impact.
• Strong leadership skills with the ability to build and motivate teams in a fast-paced environment.
• Excellent communication and storytelling abilities with a passion for sports and technology.
• Proficiency in marketing automation, analytics tools, and CRM platforms (HubSpot, Marketo, Salesforce,etc.).
• Willingness to travel up to 25% of time

Preferred

• Experience working with professional sports organizations, leagues, or teams.
• Knowledge of Golf Simulators/Launch Monitors, AI, wearable tech, or data analytics in sports performance.
• Background in both B2B and B2C marketing strategies.
• MBA or advanced degree in marketing, business, or a related field.
• Sports industry experience