Responsibilities

• Drive Enrollment & Activation Performance
• Plan, build and execute multi channel enrollment and activation campaigns across email, SMS, in app, web, paid, and direct mail in Braze
• Own execution for launches, relaunches, and ongoing activation efforts for assigned employer and payer accounts
• Monitor enrollment performance and activation rates; iterate quickly based on results
• Ensure every campaign is anchored to clear goals, success metrics, and follow up actions
• Partner Closely with Client Success
• Serve as the enrollment marketing execution partner to Client Success teams
• Collaborate on activation plans that align to each client’s population, timing, and constraints
• Facilitate and when necessary attend client on-site activation events
• Train Client Success on available activation tactics, playbooks, and best practice recommendations

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in enrollment, growth, lifecycle, or performance marketing
• Hands on experience executing multi channel marketing campaigns tied to conversion outcomes
• Strong analytical skills and comfort using data to guide decisions
• Ability to work effectively across teams including Client Success, Product, and Operations

Preferred

• Experience in healthcare, digital health, or other regulated industries
• Familiarity with employer based or B2B2C enrollment models
• Experience supporting client or program launches
• Braze campaign build and data analysis experience

Benefits

• Immediate eligibility for health and welfare benefits
• 401(k) savings plan with dollar-for-dollar match up to 5%
• Tuition Reimbursement
• PTO accrual beginning Day 1