Senior Director, Marketing Operations

Responsibilities

• AI North Star Roadmap: Define, prioritize, and execute Marketing’s long-term AI strategy, scaling generative, predictive, and agentic AI use cases across personalization, content orchestration, audience segmentation, and attribution.
• AI Operationalization & Governance: Transition AI from experimental pilots to production workflows while partnering with Legal, InfoSec, and Data teams to establish operational guidelines and data-privacy guardrails.
• Technology Modernization: Assess the enterprise MarTech landscape to eliminate redundancy, optimize TCO, and build a modern, adaptable architecture.
• Strategic IT Partnership: Serve as the primary Marketing Operations liaison to IT leadership, co-architecting and executing a unified Joint Marketing–IT Roadmap.
• Enterprise Infrastructure & Data Architecture: Ensure seamless integrations across marketing automation, CRM, CDP, BI tools, and product telemetry.
• System Integrity & Security: Establish enterprise-grade SLAs for pipeline-critical infrastructure and ensure strict regulatory compliance (GDPR, CCPA).
• Multi-Year Operational Blueprint: Translate high-level business goals into a prioritized operational plan across all global marketing regions.
• Cross-Functional Delivery: Lead transformations across Sales Ops, Product, Finance, IT, and Marketing.
• Change Management & Enablement: Drive change management to maximize adoption and ROI on new processes, platforms, and AI toolsets.
• Impact & Velocity Metrics: Track operational KPIs including pipeline velocity, conversion efficiency, and MarTech adoption; own MTA, MMM, and lead scoring strategies.

Requirements

• 15+ years of experience leading Marketing Operations, Revenue Operations, Business Strategy, or MarTech Transformation within large-scale, global B2B SaaS or enterprise technology environments.
• Proven track record defining and operationalizing an enterprise AI roadmap, applying machine learning and generative/agentic tools to automate workflows and drive efficiency.
• Demonstrated success co-leading technical roadmaps alongside IT, Enterprise Architecture, and Engineering teams.
• Deep expertise in enterprise architectures, including Salesforce, Marketo/HubSpot, Snowflake, Segment/CDPs, BI tooling, and orchestration layers.
• Strong executive presence with experience advising and influencing C-suite leaders across highly matrixed organizations.
• Advanced financial and analytical acumen with direct ownership of multi-million-dollar budgets, headcount models, and vendor consolidation initiatives.
• Demonstrated ability to lead change, redesign legacy workflows, and drive operational improvement across global teams.
• Extensive experience recruiting, developing, and leading senior managers, technical architects, and program managers across distributed global teams.