Marketing Operations Lead

Responsibilities

• Set up and test the technical components of marketing campaigns, including tracking links (UTMs), tracking pixels, conversion events, and campaign tags across digital advertising platforms such as Meta, Google, YouTube, TikTok, and connected TV (CTV).
• Test campaign landing pages, forms, links, and conversion paths to ensure everything works correctly before launch.
• Maintain consistent campaign naming, tagging, and tracking standards so results can be accurately measured and reported.
• Manage campaign launch checklists and quality assurance (QA) to catch and resolve issues before campaigns go live.
• Document tracking standards and processes to ensure consistency across campaigns and channels.
• Build and maintain marketing campaigns in HubSpot, including audience lists, forms, automated workflows, contact lifecycle stages, lead scoring, and campaign tracking.
• Organize contacts into the appropriate audience segments to support targeted and relevant communications.
• Build and schedule email and SMS campaigns, including templates, audience selections, automated workflows, and A/B tests.
• Review audience overlap and communication schedules to prevent contacts from receiving too many or conflicting messages.
• Manage campaign workflows in Monday.com, including project intake, timelines, task assignments, launch schedules, and quality checks.

Requirements

• 3+ years of experience in marketing operations, marketing technology, CRM administration, or related field.
• Hands-on experience with HubSpot, including marketing automation, workflows, contact management, and campaign setup. HubSpot certification is a plus.
• Working knowledge of digital marketing tracking, including UTM parameters, tracking pixels, conversion events, Google Analytics 4 (GA4), and campaign attribution.
• Experience building, testing, and troubleshooting automated email and SMS campaigns.
• Strong data and analytical skills, including advanced spreadsheet proficiency. SQL experience is a plus.
• Experience maintaining data quality and managing integrations between marketing platforms or CRM systems.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines without sacrificing accuracy.
• Strong problem-solving skills and the confidence to identify and address issues before they affect a campaign launch.
• Clear, collaborative communicator who works well with marketing teammates, cross-functional partners, and technology vendors.

Preferred

• HubSpot certification is a plus.
• Experience with nonprofit marketing or donor management platforms such as WeGive, Virtuous, Salesforce Nonprofit Cloud/NPSP, or Blackbaud is a plus.