Senior Director, Marketing

USA (Remote)

$168K/yr – $240K/yrSenior Level10+ years exp

Posted 4 months ago

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Job Summary

Lead brand strategy and P&L for a Baby & Kids portfolio, driving growth, innovation, and cross-functional execution.

  • Own portfolio strategy, long-range plan, and GTM across retail and eCommerce.
  • Must-have: 10+ years in brand and P&L ownership in CPG.
  • Standout: Experience leading a multi-brand portfolio with cross-functional teams.

Job Description

Responsibilities

  • Define and champion the brand vision, purpose, and long-term growth ambition in alignment with company strategy.
  • Develop and execute integrated brand plans that drive awareness, equity, and share growth across retail and eCommerce channels.
  • Lead portfolio strategy, ensuring a clear architecture, innovation pipeline, and renovation plans to strengthen brand competitiveness.
  • Analyze category, consumer, and competitive insights to identify white space opportunities and inform product innovation.
  • Partner with R&D and Innovation teams to develop new product concepts and drive stage-gate execution from ideation through launch.
  • Oversee agency and media partnerships to deliver best-in-class creative, digital, and shopper marketing activation.
  • Drive data-informed marketing programs leveraging analytics, media ROI, and consumer behavior insights.
  • Own full P&L for assigned brands, balancing top-line growth with margin expansion and return on investment.
  • Build annual and long-range marketing plans, including pricing, portfolio, and promotional strategies aligned to business goals.
  • Collaborate closely with Sales, Finance, and Operations to align forecasts, demand planning, and executional priorities.
  • Evaluate performance metrics (ROI, A&M spend, mix management) and make data-driven recommendations to optimize profitability.
  • Champion disciplined investment in innovation, ensuring financial rigor and consumer demand alignment.
  • Lead, inspire, and develop a high-performing team of brand and innovation marketers.
  • Set clear goals and performance expectations, providing coaching, feedback, and development opportunities.
  • Foster a culture of creativity, curiosity, and accountability where team members are empowered to take ownership.
  • Partner cross-functionally to ensure collaboration between Marketing, Sales, R&D, and Operations.
  • Build future talent capability within the marketing organization through succession planning and skill development.
  • Collaborate with Sales and Customer Marketing to translate brand strategy into tailored customer activation plans.
  • Partner on go-to-market strategy and joint business planning with key customers to drive category growth.
  • Integrate omnichannel and shopper insights into planning to maximize impact across physical and digital retail environments.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum of 10 years of progressive marketing experience with demonstrated success in brand and P&L ownership within the CPG industry.

Preferred

  • MBA or advanced degree in Business or Marketing.
  • Experience leading large-scale portfolio management or multi-brand strategy as well as smaller company startup-like experience
  • Exposure to omnichannel marketing and digital commerce acceleration.

Benefits

  • Medical, Prescription, Dental, Vision Coverage
  • Flexible spending accounts
  • Disability coverage
  • Life insurance
  • Critical illness and accident insurance
  • Legal and identity protection insurance
  • Pet insurance
  • Employee assistance program
  • Commuter benefits
  • Tuition assistance