Responsibilities

• Define and execute the vision, strategy, and operating model for Marketing Analytics, ensuring alignment with company objectives and commercial priorities.
• Lead and develop a high-performing Marketing Analytics organisation, setting priorities, building capability, and fostering a culture of accountability, innovation, and continuous improvement.
• Own the executive narrative for analytics initiatives, translating complex analytical findings into clear, compelling, and actionable insights that influence decision-making across executive forums.
• Serve as a trusted strategic advisor to senior leadership, shaping Acquisition strategy and marketing investment decisions through data-driven insights and commercial recommendations.
• Establish and evolve the measurement framework for Marketing, including KPIs, experimentation, performance reporting, and scalable analytics capabilities that drive business outcomes.
• Champion the adoption of AI and emerging analytics technologies, identifying opportunities to enhance analytical capabilities, automate workflows, improve decision-making, and increase the impact and efficiency of the Marketing Analytics function.
• Partner cross-functionally with Marketing, Product, Finance, Operations, Data Science, and Engineering to align priorities, improve data capabilities, and solve complex business challenges.
• Champion data quality, governance, and analytical excellence, ensuring the organisation has trusted data, robust measurement, and efficient reporting processes.
• Drive a culture of data-informed decision-making, empowering stakeholders with the insights, tools, and context needed to maximise business performance.
• Promote a collaborative, high-performance culture focused on innovation, accountability, and continuous learning.

Requirements

• 12+ years of experience in Analytics, Business Intelligence, Data Science, or a related quantitative discipline, including significant experience leading large, high-performing analytics organisations.
• Demonstrated success influencing executive leadership and shaping business strategy through analytics.
• Proven experience leading leaders and developing high-performing teams in fast-paced, high-growth environments.
• Exceptional executive communication and storytelling skills, with the ability to distill complex analyses into clear, compelling recommendations for senior stakeholders.
• Strong understanding of emerging AI technologies and their practical application within analytics, business intelligence, and decision support.
• Strong commercial acumen with experience balancing strategic thinking, analytical rigour, and business outcomes.
• Deep expertise in marketing measurement, customer acquisition, experimentation, and performance optimisation.
• Advanced SQL proficiency and experience working with modern cloud data platforms.
• Experience with Sigma, Tableau, Power BI, or similar BI platforms.
• Bachelor's degree in Mathematics, Statistics, Economics, Engineering, Computer Science, Data Science, or a related field. An advanced degree is advantageous.

Preferred

• Experience in sports betting & gaming industry is a strong advantage.