Responsibilities

• Measurement & Attribution - Define measurement requirements and the right metrics for each use case — clearly separating upper-funnel brand metrics from performance KPIs
• Measurement & Attribution - Translate marketing strategy into clear attribution requirements for BIE, Finance and business;
• Measurement & Attribution - Serve as the marketing measurement SME for brand lift studies and brand health tracking via third-party providers
• Social & Creator Analytics - Build and own the framework for measuring organic social and creator/influencer effectiveness — defining methodologies, metrics, benchmarks, and total media value.
• Social & Creator Analytics - Measure the interplay between earned (creator), owned (organic social), and paid media to inform budget allocation across channels
• Creative Testing & Optimization - Define the measurement framework for creative performance testing — establishing how ad creative, messaging variants, and format effectiveness are evaluated across channels
• Creative Testing & Optimization - Partner with media and social teams on A/B and multivariate testing design; translate results into optimization recommendations
• Creative Testing & Optimization - Onboard and own the creative pre-testing solution — establishing the methodology, benchmarks, and reporting standards
• Brand Research & Measurement - Own the brand health tracking — defining methodology, cadence, and KPIs for monitoring brand awareness, perception, and consideration
• Brand Research & Measurement - Lead brand lift study design and interpretation across campaigns; define how brand research insights integrate into media and creative strategy through feedback loops

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Preferred Qualifications: Experience using any of SQL or other analytical tools for conducting data analysis
• Preferred Qualifications: Experience with customer segmentation, profiling, and targeting

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting