Responsibilities

• Customer Intelligence & Insights
• Build a comprehensive view of Murdoch’s customers—who they are, how they shop, what they value, and how their relationship with Murdoch’s changes over time.
• Develop customer segmentation, profiles, lifecycle insights, and Voice of the Customer capabilities using behavioral, transactional, demographic, geographic, attitudinal, and qualitative data.
• Partner with Customer & Channel Marketing to improve acquisition, frequency, retention, cross-category shopping, lifetime value, and loyalty; identify high-value and emerging customer opportunities.
• Marketing Measurement & Effectiveness
• Establish the enterprise framework for marketing performance, shifting measurement from impressions, clicks, and ROAS toward incremental store traffic and revenue, new-customer acquisition, lifetime value, frequency, retention, market share, and brand preference.
• Advance attribution and incrementality capabilities, including Media Mix Modeling, incrementality and geographic testing, holdout/control testing, store visitation, customer-level analysis, and campaign/promotional effectiveness.
• Partner with Finance to create a shared understanding of marketing investment, productivity, and return.
• Brand, Market & Competitive Intelligence
• Own Murdoch’s brand health and consumer insights program, establishing longitudinal benchmarks across awareness, familiarity, consideration, preference, purchase, loyalty, and advocacy.

Requirements

• 8+ years of progressive experience in marketing analytics, customer analytics, consumer insights, business intelligence, marketing science, or related disciplines; 3+ years leading and developing analytical teams.
• Retail, consumer brand, omnichannel commerce, or other customer-driven business experience strongly preferred.
• Demonstrated expertise in customer segmentation, lifecycle analytics, lifetime value, large customer/transactional datasets, brand tracking, consumer research, and customer insights.
• Experience with attribution, experimentation, incrementality testing, and ideally Media Mix Modeling; strong understanding of store traffic, retail performance, customer behavior, and local market dynamics.
• Working knowledge of CRM, CDP, BI, analytics, and marketing technology platforms; experience managing analytical partners, research vendors, and measurement providers.
• Strong financial/commercial acumen with exceptional ability to translate complex analysis into clear business recommendations and executive presentations.

Benefits

• Competitive Benefits + Compensation:
• Amazing Employee Discount on everything from clothes to power tools to pet food.
• Multiple Health Insurance* options to best suit your needs after 60 days.
• Dental & Vision options to complete your health plan.
• Life Insurance to secure your family’s financial future.
• Paid Vacation* allows you to relax and recharge.
• Holiday Pay throughout the year so you can celebrate with your family.
• Paid Sick Time** empowers you to stay home and focus on your health without losing pay.
• 401(k) with a generous 4% company match to help plan for retirement.
• Paid Parental Leave* to take time to bond with your family’s new addition.