Senior Director, Integrated Media Planning

Responsibilities

• Develop and lead the integrated communications strategy and framework aligned with the client’s brand vision and business objectives.
• Synthesize quantitative and qualitative data to extract actionable insights that influence strategic direction and client outcomes.
• Partner cross-functionally internally and with media, creative, influencer, and PR agency teams to ensure seamless execution of holistic marketing plans.
• Inspire and lead teams and partners to uniquely leverage media, content, and culture to create innovative brand experiences that resonate with diverse audiences.
• Serve as a thought leader and champion a collaborative “one-team” approach from initial brief through to post-campaign measurement.
• Navigate the evolving communications and digital landscape, leveraging new technologies, emerging media, and cultural trends.
• Manage and grow client relationships with a personal and solutions-oriented approach, ensuring satisfaction and alignment with strategic goals.
• Provide inspiring leadership, mentoring, and development opportunities to team members, promoting innovation and professional growth.

Requirements

• Bachelor’s degree from a four-year college or university (advanced degree a plus).
• 10+ years experience in integrated communications/media planning with a strong emphasis on strategic framework development.
• Proven success in implementing holistic communications strategies that integrate creative, paid, earned media, CRM, digital content, and local activations.
• Demonstrated ability to translate key insights into big ideas and actionable communications strategies.
• Experience working collaboratively within integrated agency teams, including influencer, creative, and PR disciplines.
• Experience handling large, fast-paced clients, preferably with beauty/skincare brands.
• Strong leadership skills with a track record in managing and growing teams.
• Advanced understanding of media fundamentals, data analytics, and measurement, with comfort navigating ambiguity and change.
• Deep passion for consumer culture, trends, and motivations underpinning human behavior and brand engagement.
• Exceptional strategic and analytical thinking, with intellectual curiosity about societal shifts and consumer behavior.

Preferred

• The ideal candidate must have a proven ability to navigate the complex and evolving communications ecosystem, seamlessly integrating creative, paid, earned, and digital media into cohesive frameworks. Experience in creating strategic communications frameworks specifically for beauty or skincare brands is essential, demonstrating a deep understanding of consumer behavior and the unique dynamics of this category. Additionally, strong leadership and collaboration skills across diverse agency teams, including influencer, creative, and PR partners, are critical to successfully driving innovative and impactful marketing strategies for this busine