Senior Director, Integrated Media Planning

Responsibilities

• Develop and lead the integrated communications strategy and framework aligned with the client’s brand vision and business objectives.
• Synthesize quantitative and qualitative data to extract actionable insights that influence strategic direction and client outcomes.
• Partner cross-functionally internally and with media, creative, influencer, and PR agency teams to ensure seamless execution of holistic marketing plans.
• Inspire and lead teams and partners to uniquely leverage media, content, and culture to create innovative brand experiences that resonate with diverse audiences.
• Serve as a thought leader and champion a collaborative “one-team” approach from initial brief through to post-campaign measurement.
• Navigate the evolving communications and digital landscape, leveraging new technologies, emerging media, and cultural trends.
• Manage and grow client relationships with a personal and solutions-oriented approach, ensuring satisfaction and alignment with strategic goals.
• Provide inspiring leadership, mentoring, and development opportunities to team members, promoting innovation and professional growth.

Requirements

• Bachelor’s degree from a four-year college or university (advanced degree a plus).
• 10+ years experience in integrated communications/media planning with a strong emphasis on strategic framework development.
• Proven success in implementing holistic communications strategies that integrate creative, paid, earned media, CRM, digital content, and local activations.
• Demonstrated ability to translate key insights into big ideas and actionable communications strategies.
• Experience working collaboratively within integrated agency teams, including influencer, creative, and PR disciplines.
• Experience handling large, fast-paced clients, preferably with beauty/skincare brands.
• Strong leadership skills with a track record in managing and growing teams.
• Advanced understanding of media fundamentals, data analytics, and measurement, with comfort navigating ambiguity and change.
• Deep passion for consumer culture, trends, and motivations underpinning human behavior and brand engagement.