Senior Director, Growth + Marketing Analytics

Responsibilities

• Own goop kitchen’s performance marketing strategy across the full funnel, with accountability for profitable customer and revenue growth.
• Manage performance across first-party and third-party channels (Doordash, UberEats), developing a holistic view of where and how Marketing can most effectively drive demand.
• Own paid media across Meta, Google, and emerging channels, including management and accountability of our performance marketing agency.
• Establish clear KPIs, targets, budgets, and measurement frameworks across channels, markets, and campaigns.
• Continuously optimize spend based on CAC, ROAS, incrementality, LTV, frequency, conversion, and contribution to revenue.
• Develop testing roadmaps across audiences, creative, offers, channels, and markets.
• Identify opportunities to shift guests toward higher-value behaviors and channels, including first-party ordering.
• Serve as Marketing’s source of truth for performance, connecting customer, transactional, media, marketplace, and restaurant-level data into actionable insights.
• Build and maintain dashboards that give Marketing and leadership clear visibility into performance by location, market, channel, campaign, customer segment, and menu category/item.
• Develop reporting around key metrics including sales, transactions, AOV, CAC, ROAS, LTV, frequency, retention, churn, PMIX, and first-party versus third-party mix.

Requirements

• 8+ years of experience in growth, performance marketing, marketing analytics, or a combination of the three, ideally within restaurants, marketplaces, e-commerce, retail, or another multi-location consumer business.
• Proven experience owning meaningful performance marketing budgets and driving measurable revenue growth
• Exceptional analytical skills with demonstrated ability to turn large or disparate datasets into clear business insights and recommendations.
• Demonstrated fluency with AI tools and automation, with examples of using them to improve analysis, decision-making, or team efficiency.
• Strong understanding of attribution, incrementality, experimentation, CAC, ROAS, LTV, retention, and unit economics.
• Familiarity with restaurant and delivery technology—including Olo, DoorDash, Uber Eats, and related platforms
• Deep understanding of performance marketing across Meta, Google, CRM, and digital marketplaces.
• Skills: Able to move fluidly between detailed analysis and executive-level storytelling.
• Naturally curious and commercially minded—you don’t stop at what happened; you want to understand why and what we should do about it.
• Strong cross-functional communicator who can influence Marketing, Finance, Operations, Product, Technology, and senior leadership

Benefits

• Competitive salary and benefits package
• Bonus potential
• Medical, Dental and Vision insurance
• Paid time off
• 401k match
• Annual cell phone reimbursement
• Free goop kitchen lunch every day in the office .
• goop beauty + kitchen employee discount.
• Opportunity to build and work in a dynamic and innovative environment.
• A chance to make a meaningful impact on a rapidly growing brand.