Responsibilities

• As Senior Director, Marketing Operations, you will own four interconnected accountability areas that together give PubMatic marketing a single, trusted source of truth for performance, planning, and spend.
• Marketing Measurement Framework: partnering with the Growth Marketing leader, develop and instrument reporting connecting marketing activity to pipeline and revenue
• Global Marketing Planning Process: partnering with region marketing leads establish a consistent process for building global and regional marketing plans tied to business outcomes
• Marketing Budget Management: a unified budget structure and governance process run in partnership with Finance and Accounting
• Rhythm of Marketing Reporting: the recurring cadence and automated executive dashboards that keep marketing performance to goals measurable and visible
• Marketing Measurement Framework
• - Design and implement a marketing measurement framework that connects marketing programs to pipeline creation, pipeline progression, and revenue contribution
• - Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration supports reliable, auditable attribution reporting
• - Establish and champion the discipline that investment follows measurement: every program should carry a defined success metric
• - Develop marketing ROI reporting that marketing leaders trust and use, and stands up to business and executive review

Requirements

• 12+ years of experience in marketing operations, marketing finance, or strategy/consulting, with a track record of building measurement and planning discipline inside a B2B organization
• Demonstrated experience building marketing measurement frameworks that connect marketing activity to pipeline and revenue
• Strong analytical depth, including genuine comfort with SQL and data visualization tools
• Salesforce expertise, including data architecture, lead and opportunity objects, and campaign attribution
• Experience managing a marketing budget process in partnership with Finance, including forecasting, variance reporting, and accrual support.
• Exceptional executive communication skills, with the ability to translate data into clear, actionable recommendations for the CMO and leadership team
• BA/BS required; MBA or equivalent preferred

Preferred

• Multi-regional B2B marketing operations experience across North America, EMEA, and APAC
• Advanced attribution modeling or machine learning-based measurement experience
• Background in management consulting or corporate strategy
• Ad tech or programmatic advertising credibility

Benefits

• Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.