Senior Director of Global Marketing

Responsibilities

• Global Go-to-Market Leadership
• Own the global gotomarket process for product launches, seasonal initiatives, campaigns, and major commercial priorities, ensuring crossfunctional alignment from planning through execution.
• Establish and maintain integrated launch plans that align Product Development, Operations, Inventory, Marketing, Sales, Retail, ECommerce, and regional priorities.
• Lead global launch readiness, identifying dependencies, risks, timeline changes, and resource constraints that may impact successful execution.
• Establish clear launch milestones, ownership, deliverables, decision points, and escalation paths across participating teams.
• Lead recurring GTM meetings and operating rhythms to drive accountability, resolve blockers, and maintain alignment across functions.
• Marketing Operations and Strategic Planning
• Own and maintain the global marketing calendar, integrating product launches, campaigns, Tour initiatives, retail activations, international priorities, and other major marketing programs.
• Develop scalable processes, workflows, briefs, planning tools, and approval structures that improve visibility, consistency, and execution across the global marketing organization.
• Establish launchreadiness checkpoints and operating standards that ensure teams have the information, assets, resources, and approvals required to execute successfully.

Requirements

• Education Bachelor’s degree in Marketing, Business, Communications, Operations, or a related field preferred.
• Advanced degree or relevant professional certifications are a plus.
• Equivalent combination of education and relevant professional experience may be considered.
• Experience 10+ years of progressive experience in marketing, gotomarket, marketing operations, program management, or a related field, including experience leading complex crossfunctional initiatives.
• Proven experience managing global product launches, integrated marketing programs, or other complex gotomarket initiatives.
• Experience developing scalable marketing processes, launch calendars, workflows, and executivelevel reporting.
• Experience in consumer products, sporting goods, lifestyle, retail, or other fastpaced consumerfacing industries preferred; golf industry experience is a plus.
• Technical Skills Proficiency with project management and workflow platforms such as Asana, Monday.com, Airtable, or similar tools.
• Strong proficiency in spreadsheets, presentations, timelines, dashboards, and operational reporting.
• Familiarity with marketing technology, CRM, ecommerce, analytics, and retail/wholesale systems.

Preferred

• Exceptional organizer and strategic operator who creates clarity, structure, accountability, and momentum across complex initiatives.
• Highly collaborative, proactive, and decisive, with the ability to remain calm and solutionsoriented when priorities shift.
• Strong business and commercial acumen, with an understanding of how marketing operations support brand growth and revenue.
• Excellent written and verbal communicator who can effectively engage with both executive leadership and crossfunctional teams.
• Influential leader who can drive alignment and accountability across teams without relying on direct reporting authority.