Senior Director, Field Marketing - USCAN

Responsibilities

• Set and direct the USCAN Field Marketing strategy and operating plan, translating global commercial and marketing priorities into regional and sub-regional strategies that address market opportunities and business priorities.
• Establish the operating model and priorities for regional and sub-regional Field Marketing activation, ensuring resources and investments are aligned to the highest-value customer, segment, market, portfolio, and commercial opportunities.
• Serve as the senior Field Marketing partner to USCAN Commercial leadership and Sales, shaping commercial strategy and aligning Field Marketing priorities with customer needs, growth opportunities, revenue planning, and field execution.
• Partner with Global Marketing to translate enterprise strategies, product launches, portfolio priorities, and core campaigns into relevant USCAN activation, while bringing customer, market, and field insights back into global planning and governance.
• Establish accountability for Field Marketing contribution to demand generation, pipeline creation and acceleration, customer acquisition, conversion, adoption, and commercial impact; use performance insights to optimize strategy, programs, and investment.
• Direct the strategy for integrated customer engagement across major industry events, regional and sub-regional programs, digital activation, account-based marketing, customer programs, and other field channels.
• Guide development of value propositions, messaging, sales enablement, and channel strategies that support regional segment priorities, customer engagement, and commercial growth.
• Lead market characterization and monitor business performance, funnel health, customer dynamics, and competitive signals to inform strategic planning, investment decisions, forecasts, and adjustments to the Field Marketing plan.
• Ensure the voice of the customer and voice of the field inform portfolio planning, product and solution strategy, and the evolution of marketing priorities and activation.
• Build and sustain strategic engagement with influential customers, investigators, sites, and Key Opinion Leaders through the Field Marketing organization to deepen market insight and advance regional priorities.

Requirements

• Typically requires Bachelor's or Master's degree in genetics, molecular biology, biochemistry, or equivalent is required.
• Typically requires 18 years of experience in marketing and/or sales/commercial roles in the life sciences, healthcare, or medical technology field, or an equivalent combination of education and experience.
• Must be able to travel domestically up to 25% of the time to support team collaboration, attend key business meetings, and engage with stakeholders at various locations.

Benefits

• We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.