Senior Director of Field Marketing

Hartford, CT (Hybrid)

$80K/yr – $110K/yrSenior Level8+ years expFull time

Posted 4 days ago

Job Summary

Own and lead multi-channel marketing programs for field operations and key accounts, translating business goals into campaigns, measuring impact, and guiding a team to optimize ROI.

  • Own KPIs and reporting frameworks
  • Build and maintain client relationships and program plans
  • Drive integration across paid search, SEO, email, and offline channels

Job Description

Responsibilities

  • Serve as the senior marketing partner to field operations and key client accounts, helping translate business objectives into actionable marketing programs.
  • Build strong relationships with operators, identify growth opportunities, and present campaign plans, performance results, and recommendations directly to stakeholders.
  • Ensure marketing initiatives align with client objectives, operational priorities, brand standards, and financial goals.
  • Guide integrated marketing programs across paid search, paid social, SEO, local search, email, and traditional channels to support customer acquisition, retention, and revenue growth.
  • Use audience segmentation, customer behavior, and market insights to inform positioning, offers, channel selection, and campaign priorities.
  • Partner with the corporate marketing team to ensure strong execution, consistent standards, and effective use of marketing resources.
  • Establish clear KPIs and reporting frameworks that connect marketing activity to conversions, revenue, ROI, customer acquisition, and lifetime value.
  • Oversee dashboards and performance reporting, using data to optimize campaigns, prioritize investments, and communicate results to clients, operations, and leadership.
  • Identify opportunities to improve marketing effectiveness through new technologies, AI-enabled workflows, automation, and more efficient processes.
  • Lead, coach, and develop a team of digital and traditional marketing professionals, setting clear priorities, performance standards, and accountability.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • 8+ years of performance marketing experience, including leadership responsibility and experience managing integrated digital marketing programs.
  • Demonstrated experience directly managing client relationships and presenting strategies, campaign plans, and performance results to clients and senior stakeholders.
  • Strong expertise in paid media, SEO, local search, email marketing, analytics, customer acquisition, and demand generation.
  • Experience building and using marketing reports, dashboards, and performance measurement frameworks to guide decisions and communicate results.
  • Experience using AI-enabled tools and workflows to improve marketing productivity, analysis, content development, campaign execution, or reporting.
  • Strong analytical, communication, presentation, organizational, and team leadership skills.

Benefits

  • We promote from within - park your career here! An incredible growth potential, with involved and supportive leadership.
  • Free Parking!**
  • This position offers a flexible work arrangement, allowing for remote or hybrid work depending on location. Team members in this role have the option to work remotely and may occasionally be required to attend in-office meetings, events, or gatherings as needed.
  • Competitive salary range, commensurate with Experience
  • Flexible scheduling; paid Holidays and Wellness.
  • Free and confidential employee assistance program (EAP) that provides support and resources to employees and their families 24/7. Including 3 free counseling sessions for all employees and each household family member.
  • (FT Employees) Paid vacation and an extra day-off on your birthday!!
  • (FT Employees) Benefits Package - including medical, HSA, FSA, dental, vision, and 6 supplemental insurances, including commuter benefits, pet insurance and 401k!
  • The Company offers seven (7) paid holidays even though the nature of our business requires that our locations stay open. The seven (7) holidays include: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day, Birthday (Floating Holiday)* *Any positions offered that are PT, PT Seasonal, FT Seasonal, or OC are not eligible for health insurance benefits.*
  • Wellness is provided according to city or state mandates
Propark Mobility logo

Propark Mobility

Propark Mobility began in 1984 with a 60-space parking lot in Hartford, Conn. Today, the company has expanded to over 1,000 locations in more than 140 cities nationwide. Specializing in parking management, transportation, campus mobility, and electrification services, Propark remains on the cutting edge of technological innovations, leveraging the latest tools to ensure client success and customer satisfaction.The company fosters a thriving culture through positive employee practices and a commitment to social responsibility, supporting local communities across the country. From valet offerings at the nation’s leading hospitals and luxury hotels to parking management at Boston’s TD Garden and mobility and electrification services on Google’s west coast campuses, Propark Mobility delivers outstanding results as a national company with a personalized approach.

Founded in 1984
Hartford, Connecticut, USA
866 employees

Salaries

Posted range

$80K/yr – $110K/yr

Taken straight from the job posting.

See all Propark Mobility salaries

Marketing Team

Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$400K
Last Raise
$400K
Seed, 12 years ago

Funding History

  • Feb 2014
    Seed • $400K

Traffic Signals

Monthly Visitors
118.6K
Monthly Google Ads Budget
$306
Traffic Source Mix
Search
47%
Direct
34.3%
Referral
17.6%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~866
Propark Mobility logo

Senior Director of Field Marketing

Propark Mobility · Hartford, CT · Hybrid