Senior Director, Demand Generation Strategy

Responsibilities

• Strategy & Execution: Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
• Funnel Optimization: Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
• Sales Alignment: Partner closely with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality, directly impacting acquisition economics.
• Portfolio Strategy: Set digital marketing strategy across the broader Cisco Security portfolio, ensuring that audiences, channels, and investments are aligned with core business priorities.
• Cross-Functional Collaboration: Coordinate with internal stakeholders—including Product Marketing and Content—to execute relevant, integrated programs across the customer journey.
• ABM Integration: Partner on digital ABM programs, utilizing account and buying-group insights to enhance targeting and measurement.
• Operational Excellence: Manage budgets and agency partners, directing investment toward initiatives that deliver efficient, measurable results.
• Leadership: Lead and coach a hands-on team, setting clear priorities while maintaining a focus on performance, experimentation, and execution.
• AI Integration: Apply practical AI to marketing workflows and measure the resulting improvements in effectiveness, efficiency, and business outcomes.
• Reporting: Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.

Requirements

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
• 5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.
• 5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Preferred

• Experience setting digital strategy across a multi-product portfolio and allocating significant budgets across channels and agencies.
• Experience coordinating digital ABM or account-based programs with sales and account teams.
• Strong commercial and analytical judgment, including ROI-based decisions, experimentation, and practical use of AI in marketing work.
• Experience in B2B SaaS, cybersecurity, or enterprise technology; security experience is helpful, but not required.
• Demonstrable examples of AI-enabled marketing workflows that improved effectiveness, efficiency, or business outcomes.

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.
• Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
• - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• - 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• - Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• - Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• - 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• - Additional paid time away may be requested to deal with critical or emergency issues for family members
• - Optional 10 paid days per full calendar year to volunteer