Senior Director, Demand Generation

Responsibilities

• Pipeline and revenue: Own sourced and influenced pipeline across SMB, mid-market and enterprise. Set clear targets, channel-level CAC and payback, and a pipeline forecast Sales trusts.
• Performance engine: Scale paid search, paid social, video and review sites, along with SEO and AEO/LLM visibility. Improve conversion on landing pages and signup flows, and run a disciplined weekly experimentation cadence.
• Allbound motion: Design one system where intent signals (web, product, call data, third-party) trigger the right play: ads, email, SDR outreach, ABM, or events and partner co-marketing. Align closely with Sales Development and Sales on routing, SLAs and follow-up.
• AI and automation: Build and ship AI-powered workflows for list building, enrichment, scoring, personalised outreach, creative and reporting. Use tools like Clay, n8n or Zapier, Claude or GPT agents, and HubSpot/Salesforce. Partner with GTM Engineering and Marketing Ops, and write the first version yourself when needed.
• New channels: Test and scale emerging channels such as communities, podcasts, newsletters, creators, partners, marketplaces, Reddit and LLM surfaces. Set clear kill/scale criteria for each.
• Measurement: Own attribution and the single source of truth for funnel metrics (CPL, MQL to SQL, SQL to Opp, pipeline per dollar, payback), working with RevOps.
• Team and budget: Lead and grow a team across paid, content/SEO, lifecycle, ABM/field and growth engineering. Manage agencies, own the demand budget, and allocate it based on performance.

Requirements

• 10+ years in B2B SaaS marketing, including 5–6+ years in demand gen or growth leadership roles (Director level or equivalent), with at least 3-4 years managing managers or a multi-channel team of 8+ (across paid, lifecycle, ABM and/or marketing ops).
• A record of scaling pipeline across paid and organic channels, with hands-on fluency in Google Ads, LinkedIn, Meta, SEO and CRO.
• Experience building and running outbound, ABM, or allbound motions in close partnership with Sales, ideally in PLG or hybrid sales-assist models.
• Experience running AEO/LLM-visibility programs.
• An AI-builder mindset: workflows, agents or automations you built yourself (be ready to show them), and a point of view on what AI should and shouldn’t do in demand gen.
• Strong analytical skills: confident in the CRM, marketing automation, and BI tools, and able to explain and defend pipeline and ROI numbers to executives.
• A leader who hires strong talent, coaches them to grow, and stays close to the work, with the writing and presentation skills to communicate clearly and credibly with the C-suite.
• BS/BA degree in Marketing, Business, or related field required; MBA highly preferred.