Build a scalable advocacy engine: recruit, onboard, and manage a pool of customer champions, and match them to reference calls, case studies, testimonials, and speaking opportunities. Own the analyst and public review presence across Gartner Peer Insights, G2 and similar platforms and run programs to grow the volume and quality of reviews. Run customer recognition programs (awards, peer-to-peer spotlights) that turn happy customers into visible proof points for the brand. Stand up (or select) a reference management tool to track advocate status, usage, and fatigue, and enforce fair-use and approval processes. Launch and grow a branded customer community - the connective tissue between product updates, roadmap input, and peer-to-peer exchange. Define the community platform, content cadence, and moderation model; own engagement and health metrics (active members, participation, sentiment). Partner with Product and Customer Success to route customer feedback from the community into roadmap and retention conversations. Design and run always-on lifecycle campaigns across onboarding, adoption, expansion, and renewal in lockstep with Customer Success and RevOps. Build segmented, data-driven customer communications (newsletters, in-product messaging, milestone and renewal nudges) that increase product adoption and reduce churn risk. Use usage and health-score data to trigger the right message to the right customer at the right lifecycle stage. Showcase value delivered to the customer to improve retention and expansion