Senior Director, Content and Audience Strategy

Responsibilities

• Lead a high-performing content and audience strategy function with strong capabilities in content strategy, audience analytics, and stakeholder management.
• Structure, hire, develop, and performance-manage the content and audience strategy team.
• Partner with business leads, portfolio leads, digital product managers, and transformation stakeholders to translate business use cases into audience-driven content strategies and multi-channel content roadmaps.
• Develop an integrated content architecture that connects audience needs, production and channel capabilities, brand messaging, regulatory requirements, and measurable business outcomes.
• Assess content operational maturity, production complexity, technology readiness, governance requirements, and transformation dependencies for content-driven initiatives.
• Set enterprise standards for audience segmentation, content strategy, and content governance.
• Define production strategies and roadmaps aligned with content priorities and audience engagement plans.
• Establish reusable content standards, governance frameworks, and quality assurance processes that support brand consistency, regulatory compliance, and efficient medical and legal review.
• Partner with creative, marketing operations, medical, legal, compliance, privacy, brand, and digital teams to ensure content is brand-aligned, compliant, and production-ready.
• Oversee channel-specific content production requirements and templates for HCP, patient, customer, and internal stakeholder audiences.

Requirements

• Doctorate degree and 5 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• Master’s degree and 8 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• Bachelor’s degree and 10 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• Associate’s degree and 14 years of experience in marketing technology, digital transformation, or enterprise program management; OR
• High school diploma / GED and 16 years of experience in marketing technology, digital transformation, or enterprise program management.

Preferred

• 12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at the Senior Director level or above.
• Proven track record leading large-scale transformations within complex, matrixed organizations.
• Deep experience in organizational adoption for technology-driven transformations, including executive communications and stakeholder readiness.
• Demonstrated ability to translate business strategy into technology requirements, and technology considerations into business recommendations.
• Strong command of data strategy, taxonomy, metadata governance, and enterprise data management principles.
• Experience decomposing complex, cross-functional marketing initiatives into clear workstreams, content roadmaps, and operating models.
• Healthcare, biotech, or pharmaceutical industry experience, with an understanding of medical, legal, and regulatory review processes and HCP and patient engagement requirements.
• Advanced degree in Marketing, Communications, Business, or a related field; MBA or equivalent business education.
• Demonstrated ability to lead through influence in highly matrixed, cross-functional environments and build trust across diverse stakeholder groups.
• Comfortable operating in fast-moving, ambiguous transformation environments; brings a builder’s mindset and the resilience to sustain momentum across multi-year programs with evolving priorities.

Benefits

• From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.